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The effectiveness of recognized parodic advertisements

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When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude

Heberle, Antonia; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 42 (2020) 3, pp. 8-36

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Do digital video recorders influence sales?

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Advertising effectiveness, digital video recorders, and product market competition

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The effectiveness of green advertising : influences of claim specificity, product's environmental relevance and consumers' pro-environmental orientation

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Improvement of the methodology of justification of design decisions for creating an image video

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Personal Video Messaging.

Beute, Ethan - 2019

Cover -- Title Page -- Copyright -- Dedication -- Contents -- Acknowledgments -- About the Authors -- Ethan Beute -- Stephen Pacinelli -- Introduction -- Part 1 Why It's Time to Rehumanize Your Business -- Chapter 1 The New Way to Communicate, Connect, and Convert -- A Simple Video Makes a Big...

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Is beauty more than skin deep? : attractiveness, power, and nonverbal presence in evaluations of hirability

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The role of celebrity endorser toward brand attitude and purchase intention : a study from Indonesia

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