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~subject:"Werbewirkung"
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Werbewirkung
Messung
22,554
Measurement
22,340
Werbung
13,872
Advertising
11,342
Theorie
7,075
Theory
6,933
Advertising effects
3,905
Consumer behaviour
3,839
Konsumentenverhalten
3,726
Armut
3,081
Poverty
3,009
USA
2,808
United States
2,574
Deutschland
2,112
Online-Marketing
2,036
Internet marketing
2,023
Welt
1,937
World
1,894
Risiko
1,650
Risk
1,587
Germany
1,500
Schätzung
1,420
advertising
1,408
Einkommensverteilung
1,398
Estimation
1,373
Income distribution
1,348
Risikomaß
1,184
Risk measure
1,182
measurement
1,156
Marketing
1,134
Productivity
1,084
Produktivität
1,078
Brand management
1,016
Markenführung
993
Sozialer Indikator
981
Social indicator
928
Portfolio-Management
888
Portfolio selection
885
EU-Staaten
823
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1,799
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776
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2,950
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1,010
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13
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2,782
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2,782
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167
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167
Graue Literatur
143
Non-commercial literature
143
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121
Arbeitspapier
112
Hochschulschrift
79
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46
Collection of articles of several authors
38
Sammelwerk
38
Conference paper
20
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Aufsatzsammlung
19
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16
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13
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11
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10
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10
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8
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8
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7
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5
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5
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5
Sammlung
5
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4
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4
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2
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1
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1
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1
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1
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English
3,781
German
186
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3
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2
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1
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Pelsmacker, Patrick de
19
Septianto, Felix
19
Eisend, Martin
18
Gierl, Heribert
18
Diehl, Sandra
16
Rosengren, Sara
16
Dahlén, Micael
14
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Reijmersdal, Eva A. van
13
Rozendaal, Esther
13
Bellman, Steven
11
Dens, Nathalie
11
Mueller, Barbara
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Buijzen, Moniek
10
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Okazaki, Shintaro
10
Sayedi, Amin
10
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Lewis, Randall A.
9
Poels, Karolien
9
Weinberger, Marc G.
9
Wu, Linwan
9
Boerman, Sophie C.
8
Campbell, Colin L.
8
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National Bureau of Economic Research
11
Springer Fachmedien Wiesbaden
9
IP Deutschland GmbH <Köln>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
Herbert von Halem Verlag
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
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International journal of advertising : the review of marketing communications
164
International journal of advertising : the quarterly review of marketing communications
128
Journal of business research : JBR
118
Journal of marketing communications
116
Journal of advertising research
109
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Psychology & marketing
43
International journal of internet marketing and advertising : IJIMA
41
Journal of retailing and consumer services
36
European journal of marketing : EJM
35
Journal of current issues and research in advertising : JCIRA
35
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of current issues and research in advertising
24
Journal of global marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of marketing
23
Marketing letters : a journal of research in marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of international consumer marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
18
Quantitative marketing and economics : QME
18
International journal of consumer studies
17
Marketing : ZFP ; journal of research and management
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
Marketing intelligence & planning
15
Journal of business ethics : JOBE
14
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
Australasian marketing journal
12
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All
ECONIS (ZBW)
3,938
USB Cologne (EcoSocSci)
19
EconStor
11
OLC EcoSci
4
USB Cologne (business full texts)
1
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1
Investigating the impact of digital media
advertising
content on accepting or rejecting the message mediated by
advertising
value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
2
Optimal microtargeting of
advertising
Danaher, Peter J.
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014294950
Saved in:
3
Is the GRP really dead in a cross-platform ecosystem? : why the gross rating point metric should thrive in today's fragmented media world
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 358-361
Persistent link: https://www.econbiz.de/10011429011
Saved in:
4
Does traditional
advertising
theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
Saved in:
5
Have "millennials" embraced digital
advertising
as they have embraced digital media?
Tanyel, Faruk
;
Stuart, Elnora W.
;
Griffin, Jan
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 652-673
Persistent link: https://www.econbiz.de/10010233242
Saved in:
6
Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark
;
Beemer, Gary
;
Fernandez Gaviria, Paula
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
5
,
pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
Saved in:
7
The effects of digital media buying on advertisers
Šehić, Lejla
;
Peštek, Almir
- In:
Management : journal of contemporary management issues
25
(
2020
)
1
,
pp. 279-291
Persistent link: https://www.econbiz.de/10012253955
Saved in:
8
The power of e-WOM using the hashtag : focusing on SNS
advertising
of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
9
Werbung
im Internet: die Entkopplung von Medien- und Werbekontakt und ihre Folgen für die Medienfinanzierung
Seufert, Wolfgang
- In:
Media Economics revisited : (wie) verändert das …
,
(pp. 199-229)
.
2017
Persistent link: https://www.econbiz.de/10011794771
Saved in:
10
Advertising
creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
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