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~subject:"Werbewirkung"
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Werbewirkung
Beziehungsmarketing
25,156
Relationship marketing
25,128
Social Web
20,147
Social web
20,113
Konsumentenverhalten
19,619
Consumer behaviour
19,599
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17,000
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16,978
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12,856
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12,633
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7,742
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7,607
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5,778
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5,776
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5,532
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5,517
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4,599
Deutschland
4,478
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4,339
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4,319
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4,218
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4,212
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4,067
Marketing management
4,009
Online-Handel
3,619
Online retailing
3,608
Theorie
3,607
Theory
3,585
Viral marketing
3,299
Virales Marketing
3,299
Advertising effects
3,086
Mode
2,715
Soziales Netzwerk
2,588
USA
2,587
Internet
2,561
United States
2,539
Werbung
2,511
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2,509
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2,507
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Pelsmacker, Patrick de
21
Wilbur, Kenneth C.
19
Dens, Nathalie
17
Tucker, Catherine
15
Bauer, Hans H.
13
Sayedi, Amin
13
Jerath, Kinshuk
12
Bellman, Steven
11
Esch, Franz-Rudolf
11
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Huber, Frank
10
Hudders, Liselot
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Pauwels, Koen
9
Reijmersdal, Eva A. van
9
Septianto, Felix
9
Chen, Huan
8
D'Annunzio, Anna
8
Dwivedi, Yogesh Kumar
8
Johnson, Garrett A.
8
Penta, Antonio
8
Sreejesh, S.
8
Tucker, Catherine E.
8
Zhu, Yi
8
Katona, Zsolt
7
Narayanan, Sridhar
7
Reiley, David H.
7
Romaniuk, Jenni
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Terlutter, Ralf
7
Varan, Duane
7
Vashisht, Devika
7
Yang, Yanwu
7
Bart, Yakov
6
Buijzen, Moniek
6
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National Bureau of Economic Research
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Helmut-Schmidt-Universität
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IGI Global
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OECD
2
Peter Lang GmbH
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Advertising Research Foundation
1
Association of National Advertisers
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
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1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
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International journal of advertising : the review of marketing communications
108
Journal of business research : JBR
95
Journal of marketing communications
82
Journal of advertising research
79
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
International journal of advertising : the quarterly review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
55
Journal of promotion management : innovations in planning and applied research
51
Journal of promotion management : JPM
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of retailing and consumer services
42
Psychology & marketing
39
Journal of marketing research : JMR
32
The journal of product & brand management
32
Journal of advertising : official publication of the American Academy of Advertising
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
The journal of brand management : an international journal
25
SpringerLink / Bücher
23
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Marketing letters : a journal of research in marketing
21
Marketing : ZFP ; journal of research and management
20
Information systems research : ISR
17
Journal of current issues and research in advertising
17
European journal of marketing : EJM
16
International journal of electronic commerce : IJEC
16
Marketing intelligence & planning
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing
15
Journal of marketing research
15
Journal of the Academy of Marketing Science
14
Quantitative marketing and economics : QME
14
The journal of consumer marketing
14
Journal of electronic commerce research : JECR
13
Journal of marketing management : MM
13
Young consumers : insight and ideas for responsible marketers
13
Electronic commerce research
12
Journal of current issues and research in advertising : JCIRA
12
International journal of consumer studies
11
International journal of electronic marketing and retailing : IJEMR
11
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ECONIS (ZBW)
3,098
EconStor
6
USB Cologne (EcoSocSci)
3
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1
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
2
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
3
An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
Saved in:
4
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
5
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
6
Effect of brand prominence on
fashion
advertising images on
Instagram
: a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
7
Outdoor-sports brands'
Instagram
strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
8
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
9
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
10
The mediating role of brand involvement in the social media use-marketing communication effectiveness relationship : a case of selected entertainment smes in Uganda
Musiime, Andrew
;
Mwaipopo, Lufumbi
- In:
Business management review : journal of the University …
22
(
2019
)
2
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012062785
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