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Why do advertisers use visual metaphors? : a pragmatic perspective
Djafarova, Elmira
- In:
The marketing review
16
(
2016
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10011642146
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YouTube advertising : exploring its effectiveness
Djafarova, Elmira
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Kramer, Kristina
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10012155726
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