//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of power distance b...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Brand management
17,666
Markenführung
17,252
Theorie
14,121
Theory
13,809
Brand image
11,164
Markenimage
11,050
Relationship marketing
9,832
Beziehungsmarketing
9,794
Markenartikel
9,240
Risk aversion
9,109
Risikoaversion
8,908
Brand
8,200
Customer satisfaction
5,944
USA
5,907
Kundenzufriedenheit
5,773
Deutschland
5,732
Online-Handel
5,639
Social Web
5,633
United States
5,632
Social web
5,628
Online retailing
5,627
Online-Marketing
5,273
Internet marketing
5,239
Germany
5,146
Experiment
4,700
Einzelhandel
4,513
Service quality
4,511
Dienstleistungsqualität
4,462
Retail trade
4,449
Advertising effects
4,135
Electronic Commerce
3,757
Marketingmanagement
3,639
Marketing management
3,622
E-commerce
3,621
Verbraucherverhalten
3,596
Advertising
3,520
Werbung
3,506
more ...
less ...
Online availability
All
Undetermined
1,921
Free
710
Type of publication
All
Article
3,318
Book / Working Paper
869
Journal
7
Type of publication (narrower categories)
All
Article in journal
3,104
Aufsatz in Zeitschrift
3,104
Aufsatz im Buch
201
Book section
201
Hochschulschrift
171
Graue Literatur
160
Non-commercial literature
160
Working Paper
130
Thesis
122
Arbeitspapier
120
Collection of articles of several authors
33
Sammelwerk
33
Conference paper
29
Konferenzbeitrag
29
Aufsatzsammlung
20
Case study
20
Fallstudie
20
Lehrbuch
12
Collection of articles written by one author
9
Dissertation u.a. Prüfungsschriften
9
Sammlung
9
Textbook
9
Konferenzschrift
6
Bibliografie enthalten
5
Bibliography included
5
Reprint
5
Conference proceedings
4
Amtsdruckschrift
2
Government document
2
Guidebook
2
Ratgeber
2
Article
1
Doctoral Thesis
1
Glossar enthalten
1
Glossary included
1
Interview
1
Mikroform
1
Nachschlagewerk
1
Reference book
1
Systematic review
1
more ...
less ...
Language
All
English
3,862
German
324
Undetermined
4
French
3
Polish
2
Spanish
2
Italian
1
Russian
1
more ...
less ...
Author
All
Gierl, Heribert
29
Pelsmacker, Patrick de
29
Esch, Franz-Rudolf
25
Dens, Nathalie
24
Septianto, Felix
23
Bauer, Hans H.
18
Huber, Frank
17
Diehl, Sandra
16
Muehling, Darrel D.
14
Pauwels, Koen
14
Reijmersdal, Eva A. van
14
Dahlén, Micael
12
Matthes, Jörg
12
Rosengren, Sara
12
Boerman, Sophie C.
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Naderer, Brigitte
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bellman, Steven
10
Choi, Yung Kyun
10
Dodoo, Naa Amponsah
10
Romaniuk, Jenni
10
Stafford, Marla Royne
10
Terlutter, Ralf
10
Wilbur, Kenneth C.
10
Zúñiga, Miguel Ángel
10
Chan, Kara
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Roy, Subhadip
9
Rozendaal, Esther
9
Bang Nguyen Viet
8
Draganska, Michaela
8
Ghose, Anindya
8
Jang, Soocheong
8
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
10
National Bureau of Economic Research
5
Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management
2
Helmut-Schmidt-Universität
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
149
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
140
International journal of advertising : the quarterly review of marketing communications
107
Journal of advertising research
78
Psychology & marketing
72
Journal of retailing and consumer services
71
Journal of promotion management : innovations in planning and applied research
69
Journal of promotion management : JPM
68
Journal of advertising : official publication of the American Academy of Advertising
64
International journal of internet marketing and advertising : IJIMA
58
Marketing letters : a journal of research in marketing
43
Journal of marketing research : JMR
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
European journal of marketing : EJM
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Marketing : ZFP ; journal of research and management
32
Journal of current issues and research in advertising : JCIRA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Marketing intelligence & planning
31
SpringerLink / Bücher
29
The journal of brand management : an international journal
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
International journal of hospitality management
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
23
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of international consumer marketing
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
21
Journal of marketing
21
International journal of sports marketing & sponsorship
19
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
Journal of marketing research
17
more ...
less ...
Source
All
ECONIS (ZBW)
4,162
USB Cologne (EcoSocSci)
17
EconStor
13
OLC EcoSci
2
Showing
1
-
10
of
4,194
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of uppercase vs. lowercase letters on consumers' perceptions and
brand
attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
2
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
3
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
4
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
6
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
7
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
8
Social networking the
brand
: an exploration of the drivers of
brand
image in the South African beer market
Beneke, Justin
;
Blampied, Simon
;
Miszczak, Sonia
; …
- In:
Journal of food products marketing
20
(
2014
)
4
,
pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Saved in:
9
A study on the effects of branding on customer buying behavior with special reference to apparel
brand
in Ranchi
Ghosh, Durga
- In:
GITAM journal of management : a quarterly publication …
18
(
2020
)
4
,
pp. 37-54
Persistent link: https://www.econbiz.de/10013187310
Saved in:
10
The antecedents and consequences of
brand
experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->