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Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
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Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
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Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico; Tucker, Catherine; Whitfield, Timothy - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
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Targeting and privacy in mobile advertising
Rafieian, Omid; Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
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Programmatic advertising in online retailing : consumer perceptions and future avenues
Ciuchita, Robert; Gummerus, Johanna Katariina; … - In: Journal of service management 34 (2023) 2, pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
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Comparative advertising for goods versus services : effects of different types of product attributes through consumer reactance and activation on consumer response
Bambauer-Sachse, Silke; Heinzle, Priska - In: Journal of retailing and consumer services 44 (2018), pp. 82-90
Persistent link: https://www.econbiz.de/10011904328
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Understanding bad-boy celebrity endorser effectiveness : the fantasy-based relationship, hedonic consumption, and congruency model
Bennett, Delancy; Diamond, William; Miller, Elizabeth; … - In: Journal of current issues and research in advertising 41 (2020) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012244970
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Post-colonial consumer respect and the framing of neocolonial consumption in advertising
Varman, Rohit; Belk, Russell W.; Sreekumar, Hari - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 362-382
Persistent link: https://www.econbiz.de/10014634469
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Towards a bourgeois public sphere of consumption : the language of consumption as found in auction advertisements in late eighteenth-century Paris (1760-1778)
De Smet, Charris - In: History of retailing and consumption 9 (2023) 2, pp. 116-140
Persistent link: https://www.econbiz.de/10014446701
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Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices
Pichierri, Marco - 2023
Business Research, Journal of Interactive Marketing, Marketing Letters, Computers in Human Behavior, Journal of Services …
Persistent link: https://www.econbiz.de/10014229289