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Werbewirkung
Consumer behaviour
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17,764
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11,245
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5,384
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5,168
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4,605
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4,597
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4,557
Dienstleistungsqualität
4,544
Marketingmanagement
4,281
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4,253
Advertising effects
4,159
Electronic Commerce
3,880
E-commerce
3,739
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3,594
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3,587
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3,518
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Gierl, Heribert
29
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28
Dens, Nathalie
24
Septianto, Felix
23
Diehl, Sandra
22
Esch, Franz-Rudolf
22
Bauer, Hans H.
16
Huber, Frank
16
Terlutter, Ralf
15
Muehling, Darrel D.
14
Pauwels, Koen
14
Mueller, Barbara
13
Reijmersdal, Eva A. van
13
Taylor, Charles Raymond
13
Dahlén, Micael
12
Matthes, Jörg
12
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11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
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11
Wu, Linwan
11
Yoon, Sukki
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Dodoo, Naa Amponsah
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Romaniuk, Jenni
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Wilbur, Kenneth C.
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9
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9
Ilicic, Jasmina
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8
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Shaker Verlag
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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European Advertising Academy
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Gottfried Wilhelm Leibniz Universität Hannover
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1
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1
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1
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Journal of business research : JBR
151
International journal of advertising : the review of marketing communications
145
Journal of marketing communications
140
International journal of advertising : the quarterly review of marketing communications
110
Journal of advertising research
77
Journal of retailing and consumer services
77
Psychology & marketing
74
Journal of promotion management : innovations in planning and applied research
70
Journal of promotion management : JPM
69
Journal of advertising : official publication of the American Academy of Advertising
62
International journal of internet marketing and advertising : IJIMA
58
Marketing letters : a journal of research in marketing
44
Journal of marketing research : JMR
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
European journal of marketing : EJM
34
Journal of current issues and research in advertising : JCIRA
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Marketing intelligence & planning
31
Marketing : ZFP ; journal of research and management
30
SpringerLink / Bücher
30
Asia Pacific journal of marketing and logistics
28
The journal of brand management : an international journal
28
The journal of consumer marketing
28
Health marketing quarterly
27
International journal of hospitality management
27
Journal of global marketing
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of current issues and research in advertising
23
Journal of international consumer marketing
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
21
Journal of marketing
21
International journal of consumer studies
18
International journal of sports marketing & sponsorship
18
Journal of consumer behaviour : an international research review
18
Journal of consumer marketing
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ECONIS (ZBW)
4,181
EconStor
14
USB Cologne (EcoSocSci)
14
OLC EcoSci
2
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date (oldest first)
1
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of brand warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
2
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the
fashion
category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
3
How does visual merchandising in
fashion
retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
4
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
5
Effect of brand prominence on
fashion
advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
6
Change in brand attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
7
The impact of social media activities on raising brand awareness during the COVID-19 pandemic : the case of
fashion
industry in Kosovo
Rrustemi, Visar
;
Baca, Granit
- In:
Management : journal of contemporary management issues
26
(
2021
)
2
,
pp. 295-310
Persistent link: https://www.econbiz.de/10013502505
Saved in:
8
Translating the impacts of social advertising on Muslim consumers buying behavior : the moderating role of brand image
Ur Rehman, Fazal
;
Zeb, Ali
- In:
Journal of Islamic marketing
14
(
2023
)
9
,
pp. 2207-2234
Persistent link: https://www.econbiz.de/10014362545
Saved in:
9
The influence of Muslim
fashion
influencers on purchase intention mediated by attitude towards the advertising and brand attitude in the Muslim
fashion
industry in Indonesia
Avrillia, Micky Dita
;
Moeljadi
;
Hapsari, Raditha
-
2023
Persistent link: https://www.econbiz.de/10014480150
Saved in:
10
The strengths of
fashion
film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
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