emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

Online advertising accounts for almost 9 percent of all advertising in the United States. This share is expected to … expansion of internet-based advertising is transforming the advertising business by providing more efficient methods of matching … relationship between online content and online advertising. Online-advertising is provided by a series of interlocking multi …

Marketers are currently focused on proper budget allocation to maximize ROI from online advertising. They use …

We study the relation between ad networks, consumer privacy and the online advertising market. We consider two …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …