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Unmasking the Ambushers : Conc...
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Ergebnisse empirischer Untersuchungen zum Ambush Marketing
Nufer, Gerd
(
contributor
);
Merk, Jennifer
(
contributor
)
-
2008
Im Zentrum des vorliegenden Beitrags steht die Ermittlung von Unterschieden zwischen Ambush Marketing und
Sponsoring
in …
Persistent link: https://www.econbiz.de/10009521427
Saved in:
2
Unmasking the ambushers : conceptual framework and empirical evidence
Mazodier, Marc
;
Quester, Pascale
;
Chandon, Jean-Louis
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 192-214
Persistent link: https://www.econbiz.de/10009514308
Saved in:
3
Ambush Marketing bei Sportgroßveranstaltungen
Hutter, Katharina
;
Schwarz, Uta
;
Heide, Nicole
-
2011
Persistent link: https://www.econbiz.de/10009520759
Saved in:
4
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
5
Negative Kommunikationseffekte von
Sponsoring
und Ambush-Marketing bei Sportgroßveranstaltungen
Sachse, Manuela
-
2010
Sportsponsoring und Ambush-Marketing als Bestandteile des Kommunikations-Mix -- Wirkungskontrolle des Sportsponsorings und des Ambush- Marketings -- Entwicklung eines Modells zur Erklärung negativer Wirkungen -- Empirische Überprüfung des Modells -- Kritische Würdigung und Implikationen.
Persistent link: https://www.econbiz.de/10014425194
Saved in:
6
Negative Kommunikationseffekte von
Sponsoring
und Ambush-Marketing bei Sportgroßveranstaltungen
Sachse, Manuela
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927074
Saved in:
7
Wirkung der Marketing-Kommunikation bei der Fußball-WM 2006 : Ergebnisse einer Vorher-Nachher-Befragung
Kempe, Michael
;
Krause, Mareike
-
2007
Persistent link: https://www.econbiz.de/10003413373
Saved in:
8
Sportsponsoring und Ambushing
Gröppel-Klein, Andrea
;
Königstorfer, Jörg
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 185-203)
.
2011
Persistent link: https://www.econbiz.de/10009373452
Saved in:
9
Influences on
sponsorship
deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
10
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
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