//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenbindung durch personalis...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Unternehmen
35,561
Relationship marketing
26,267
Beziehungsmarketing
25,593
Social Web
20,634
Social web
20,603
Consumer behaviour
20,312
Konsumentenverhalten
20,234
Brand management
17,682
Markenführung
17,268
Online-Marketing
13,173
Internet marketing
13,057
Deutschland
10,076
Enterprise
9,098
Germany
8,066
Markenimage
7,900
Brand image
7,784
Theorie
6,744
Theory
6,675
Customer satisfaction
6,223
Kundenzufriedenheit
6,185
Markenartikel
5,656
Electronic Commerce
5,653
Brand
5,607
E-commerce
5,134
Service quality
4,524
Dienstleistungsqualität
4,512
Marketingmanagement
4,338
Marketing management
4,269
USA
4,246
Online-Handel
4,203
Online retailing
4,193
United States
3,779
Viral marketing
3,489
Virales Marketing
3,487
Internet
3,231
Advertising effects
3,191
Marketing
3,190
Website
3,090
Innovation
2,932
more ...
less ...
Online availability
All
Undetermined
1,488
Free
597
Type of publication
All
Article
2,481
Book / Working Paper
734
Journal
5
Type of publication (narrower categories)
All
Article in journal
2,275
Aufsatz in Zeitschrift
2,275
Aufsatz im Buch
197
Book section
197
Graue Literatur
122
Non-commercial literature
122
Hochschulschrift
116
Working Paper
111
Arbeitspapier
106
Thesis
86
Collection of articles of several authors
29
Sammelwerk
29
Case study
20
Fallstudie
20
Conference paper
19
Konferenzbeitrag
19
Aufsatzsammlung
18
Guidebook
11
Ratgeber
11
Lehrbuch
6
Textbook
5
Collection of articles written by one author
3
Konferenzschrift
3
Sammlung
3
Amtsdruckschrift
2
Bibliografie enthalten
2
Bibliography included
2
Conference proceedings
2
Government document
2
Reprint
2
Article
1
Dissertation u.a. Prüfungsschriften
1
Festschrift
1
Handbook
1
Handbuch
1
Interview
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Systematic review
1
more ...
less ...
Language
All
English
2,951
German
269
Italian
1
Spanish
1
Undetermined
1
Author
All
Pelsmacker, Patrick de
21
Wilbur, Kenneth C.
19
Dens, Nathalie
17
Tucker, Catherine
16
Bauer, Hans H.
15
Sayedi, Amin
13
Bellman, Steven
12
Esch, Franz-Rudolf
12
Huber, Frank
12
Jerath, Kinshuk
12
Lewis, Randall A.
11
Reijmersdal, Eva A. van
11
Rozendaal, Esther
11
Russo, Antonio
11
Ghose, Anindya
10
Gierl, Heribert
10
Goldfarb, Avi
10
Hudders, Liselot
10
Sahni, Navdeep S.
10
Septianto, Felix
10
Pauwels, Koen
9
Chen, Huan
8
D'Annunzio, Anna
8
Dwivedi, Yogesh Kumar
8
Johnson, Garrett A.
8
Penta, Antonio
8
Sreejesh, S.
8
Tucker, Catherine E.
8
Zhu, Yi
8
Katona, Zsolt
7
Narayanan, Sridhar
7
Reiley, David H.
7
Romaniuk, Jenni
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Terlutter, Ralf
7
Varan, Duane
7
Vashisht, Devika
7
Voorveld, Hilde
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
7
Deutsche Werbewissenschaftliche Gesellschaft
5
National Bureau of Economic Research
5
Österreichische Werbewissenschaftliche Gesellschaft
3
Helmut-Schmidt-Universität
2
IGI Global
2
OECD
2
Peter Lang GmbH
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Advertising Research Foundation
1
Association of National Advertisers
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
The Nielsen Company (Germany)
1
Universität Bremen
1
Verlag Dr. Kovač
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
108
Journal of business research : JBR
96
Journal of advertising research
85
Journal of marketing communications
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
International journal of advertising : the quarterly review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
56
Journal of promotion management : innovations in planning and applied research
52
Journal of promotion management : JPM
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of retailing and consumer services
42
Psychology & marketing
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
The journal of product & brand management
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing research : JMR
31
Journal of advertising : official publication of the American Academy of Advertising
29
The journal of brand management : an international journal
26
SpringerLink / Bücher
25
Marketing : ZFP ; journal of research and management
22
Marketing intelligence & planning
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Marketing letters : a journal of research in marketing
19
Information systems research : ISR
17
Journal of marketing research
17
European journal of marketing : EJM
16
International journal of electronic commerce : IJEC
16
Journal of current issues and research in advertising
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing
15
Journal of the Academy of Marketing Science
14
Quantitative marketing and economics : QME
14
The journal of consumer marketing
14
Young consumers : insight and ideas for responsible marketers
14
International journal of electronic marketing and retailing : IJEMR
13
Journal of electronic commerce research : JECR
13
Journal of internet commerce
13
Electronic commerce research
12
International journal of hospitality management
12
Journal of current issues and research in advertising : JCIRA
12
more ...
less ...
Source
All
ECONIS (ZBW)
3,206
EconStor
6
USB Cologne (EcoSocSci)
6
OLC EcoSci
2
Showing
1
-
10
of
3,220
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
2
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
3
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
4
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
5
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
6
How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu
;
Grégoire, Yany
- In:
Journal of service research
25
(
2022
)
2
,
pp. 242-259
Persistent link: https://www.econbiz.de/10013268018
Saved in:
7
An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
Saved in:
8
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
9
The mediating role of brand involvement in the social media use-marketing communication effectiveness relationship : a case of selected entertainment smes in Uganda
Musiime, Andrew
;
Mwaipopo, Lufumbi
- In:
Business management review : journal of the University …
22
(
2019
)
2
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012062785
Saved in:
10
On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo
;
Taheri, Babak
;
Farrington, Thomas
; …
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->