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Creativity in advertising : when it works and when it doesn't
Reinartz, Werner J.; Saffert, Peter - In: Harvard business review : HBR 91 (2013) 6, pp. 107-112
Persistent link: https://www.econbiz.de/10009773862
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Bitte nicht abseitig!
Reinartz, Werner J.; Saffert, Peter - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 10, pp. 12-14
Persistent link: https://www.econbiz.de/10009619154
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Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel - 2020
Persistent link: https://www.econbiz.de/10012298430
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Communicating brands intelevision advertising
Bruce, Norris I.; Becker, Maren; Reinartz, Werner J. - In: Journal of marketing research 57 (2020) 2, pp. 236-256
Persistent link: https://www.econbiz.de/10012180463
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What happens online stays online? : segment-specific online and offline effects of banner advertisements
Lobschat, Lara; Osinga, Ernst C.; Reinartz, Werner J. - In: Journal of marketing research : JMR 54 (2017) 6, pp. 901-913
Persistent link: https://www.econbiz.de/10011784990
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Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren; Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 83 (2019) 1, pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
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The effect of content on zapping in TV advertising
Becker, Maren; Scholdra, Thomas P.; Berkmann, Manuel; … - In: Journal of marketing 87 (2023) 2, pp. 275-297
Persistent link: https://www.econbiz.de/10014245090