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The Consent Burden in Consumer...
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Werbewirkung
Consumer behaviour
83,598
Konsumentenverhalten
81,148
Marketingmanagement
17,144
Marketing management
16,553
Online-Marketing
13,229
Internet marketing
13,113
Theorie
11,473
Theory
11,306
Relationship marketing
10,985
Beziehungsmarketing
10,948
Brand management
8,981
Markenführung
8,934
Social Web
8,657
Social web
8,649
Brand image
7,198
Markenimage
7,167
Online-Handel
6,415
Online retailing
6,402
USA
6,178
Customer satisfaction
5,965
United States
5,903
Deutschland
5,827
Kundenzufriedenheit
5,803
Marketing
5,618
Germany
5,475
Electronic Commerce
5,118
E-commerce
4,870
Advertising effects
4,823
Brand
4,672
Markenartikel
4,666
Service quality
4,557
Dienstleistungsqualität
4,511
Einzelhandel
4,492
Retail trade
4,440
Advertising
4,379
Werbung
4,349
Verbraucherverhalten
3,595
Viral marketing
3,580
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3,579
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Pelsmacker, Patrick de
28
Gierl, Heribert
27
Septianto, Felix
24
Dens, Nathalie
21
Wilbur, Kenneth C.
19
Diehl, Sandra
17
Esch, Franz-Rudolf
17
Pauwels, Koen
16
Tucker, Catherine
16
Reijmersdal, Eva A. van
15
Bauer, Hans H.
14
Huber, Frank
13
Hudders, Liselot
13
Sayedi, Amin
13
Yoon, Sukki
13
Bellman, Steven
12
Dahlén, Micael
12
Jerath, Kinshuk
12
Muehling, Darrel D.
12
Russo, Antonio
12
Sahni, Navdeep S.
12
Taylor, Charles Raymond
12
Boerman, Sophie C.
11
Choi, Yung Kyun
11
Eisend, Martin
11
Ghose, Anindya
11
Kareklas, Ioannis
11
Lewis, Randall A.
11
Matthes, Jörg
11
Rosengren, Sara
11
Rozendaal, Esther
11
Smit, Edith G.
11
Stafford, Marla Royne
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wu, Linwan
11
Dodoo, Naa Amponsah
10
Evans, Nathaniel J.
10
Goldfarb, Avi
10
Naderer, Brigitte
10
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Fachhochschule Reutlingen / European School of Business
4
Technische Universität Braunschweig
4
Erasmus Research Institute of Management
2
European Advertising Academy
2
IGI Global
2
OECD
2
Shaker Verlag
2
Advertising Research Foundation
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Leuphana Universität Lüneburg
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NetLibrary, Inc
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Peter Lang GmbH
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Point-of-Purachse Advertising Institute
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UVK Verlagsgesellschaft mbH
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Universität Bremen
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1
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Journal of business research : JBR
162
International journal of advertising : the review of marketing communications
159
Journal of marketing communications
156
International journal of advertising : the quarterly review of marketing communications
111
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
78
Journal of promotion management : innovations in planning and applied research
76
Journal of retailing and consumer services
74
Psychology & marketing
73
Journal of promotion management : JPM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of advertising : official publication of the American Academy of Advertising
63
Journal of marketing research : JMR
47
Marketing letters : a journal of research in marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
European journal of marketing : EJM
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
The journal of product & brand management
35
Journal of current issues and research in advertising : JCIRA
34
Marketing intelligence & planning
32
Marketing : ZFP ; journal of research and management
30
Asia Pacific journal of marketing and logistics
29
Health marketing quarterly
28
Journal of current issues and research in advertising
28
The journal of consumer marketing
28
The journal of brand management : an international journal
27
International journal of hospitality management
26
Journal of marketing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
24
SpringerLink / Bücher
24
Journal of global marketing
23
Young consumers : insight and ideas for responsible marketers
23
Journal of international consumer marketing
22
Journal of marketing research
22
European journal of marketing
21
Journal of consumer behaviour : an international research review
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of the Academy of Marketing Science
20
International journal of consumer studies
19
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ECONIS (ZBW)
4,843
EconStor
18
USB Cologne (EcoSocSci)
11
OLC EcoSci
2
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1
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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2
Online advertising impact in the bio products decision purchase process
Chivu, Raluca-Giorgiana
;
Stoica, Ivona
- In:
Academic journal of economic studies
4
(
2018
)
3
,
pp. 47-52
Persistent link: https://www.econbiz.de/10011917713
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3
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
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4
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
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5
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
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6
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
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7
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
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8
Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
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9
Cross promotion of web references in print ads : are advertisers attempting to engage consumers?
Lepkowska-White, Elzbieta
;
Parsons, Amy
;
Ceylan, Aylin
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10010433942
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10
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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