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The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.; Brinson, Nancy H.; Bott, Gregory J.; … - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
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The effect of brand personality on consumer loyalty and buying intention
Saeida, Saeid; Ghaseminezhad, Mina; Pakdel, Mohammad R.; … - In: International journal of economic perspectives : IJEP 11 (2017) 1, pp. 1270-1281
Persistent link: https://www.econbiz.de/10011764665
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Second person pronouns enhance consumer involvement and brand attitude
Cruz, Ryan E.; Leonhardt, James M.; Pezzuti, Todd - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 104-116
Persistent link: https://www.econbiz.de/10011743784
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Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
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To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?
Mein, Xiang Ying; Brataas, Andrea; Stothers, Robin Alexander - In: Journal of strategic marketing 32 (2024) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
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Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth; Mahr, Dominik; Grewal, Dhruv; … - In: Journal of retailing 91 (2015) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
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Linking celebrity endorsement and luxury brand purchase intentions through signaling theory : a serial-mediation model involving psychological ownership, brand trust and brand atti...
Sanan Waheed Khan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 3, pp. 586-613
Celebrity endorsements create a magnitude of meaningful differences among luxury brands that subsequently generate skyrocketing sales fueled bycelebrity-inspired consumer's confidence. The present study explores the impact of celebrity endorsements as a modern marketing technique on customers'...
Persistent link: https://www.econbiz.de/10012655273
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Psychological ownership as a crisis management advertising appeal : antecedents, outcomes, and moderators
Hartley, Phillip; Sun, Jie; Raggio, Randle D. - In: Journal of marketing communications 23 (2017) 6, pp. 632-646
Persistent link: https://www.econbiz.de/10011852905
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Which CSR message most appeals to you? : the role of message framing, psychological ownership, perceived responsibility and customer altruistic values
Kang, Yeonjung; Baker, Melissa A. - In: International journal of hospitality management 106 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013383273
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"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye; Jeong, Hyun Ju - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198