The value of psychological ownership : how buy-online-and-pick-up-in-store enhances consumer loyalty
Year of publication: |
2024
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Authors: | Li, You ; Chang, Yaping ; Li, Zhen ; Geng, Lixiao |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 1, p. 119-142
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Subject: | Buy-online-and-pick-up-in-store | Consumer experience | Consumer loyalty | Omnichannel retailing | Psychological ownership | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology |
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Pino, Giovanni, (2022)
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