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The CSR spillover effect on consumer responses to advertised reference price promotion

Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-13

This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...

Persistent link: https://www.econbiz.de/10012817828

How effective are your CSR messages? : the moderating role of processing fluency and construal level

Zhang, Lu - In: International journal of hospitality management 41 (2014), pp. 56-62

Persistent link: https://www.econbiz.de/10010403105

Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns

Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 730-757

Persistent link: https://www.econbiz.de/10011585291

How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans

Lee, Yoon-Joo; Kim, Sora - In: Journal of marketing communications 25 (2019) 3, pp. 307-327

Persistent link: https://www.econbiz.de/10012203300

Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention

Asada, Akira; Yan, Meimei; Ko, Yong Jae; Lee, Joon Sung - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 2, pp. 137-149

Persistent link: https://www.econbiz.de/10014315787

A good reason to buy : justification drives the effect of advertising frames on impulsive socially responsible buying

Moes, Anne; Fransen, Marieke; Verhagen, Tibert; Fennis, … - In: Psychology & marketing 39 (2022) 12, pp. 2260-2272

Persistent link: https://www.econbiz.de/10013465183

Corporate Social Responsibility : eine Analyse der Wahrnehmung sozialer Werbekampagnen und deren Wirkung auf das Kaufverhalten ; theoretische Diskussion und empirische Befunde

Sigle, Sebastian - 2010

Persistent link: https://www.econbiz.de/10008648971

Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?

Pagel, Sabine; Gierl, Heribert - In: Cutting edge international research, (pp. 313-329). 2010

Persistent link: https://www.econbiz.de/10003985210

Exploring the impact of corporate social responsibility on consumer behaviour in India

Mishra, Sita - In: International journal of business innovation and research 6 (2012) 4, pp. 401-417

Persistent link: https://www.econbiz.de/10009579265

The effects of visually primed pharmaceutical advertising disclosure on attitudes and perceived CSR practices

Wang, Alex - In: International journal of pharmaceutical and healthcare … 5 (2011) 2, pp. 99-117

Persistent link: https://www.econbiz.de/10009241541

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