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On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo; Taheri, Babak; Farrington, Thomas; … - In: Tourism management : research, policies, practice 66 (2018), pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
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Consumer attitude and intention toward ridesharing
Cheah, Isaac; Shimul, Anwar Sadat; Liang, Johan; Phau, Ian - In: Journal of strategic marketing 30 (2022) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
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Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
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Preventing bypass on sharing economy platforms : the impact of message framing on users' bypass intention
Nguyen, Stephanie; Nicod, Lionel; Llosa, Sylvie - In: Journal of business research : JBR 179 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014555889
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Effect of message interactivity on product attitudes and purchase intentions
Ott, Holly K.; Vafeiadis, Michail; Kumble, Sushma; … - In: Journal of promotion management : JPM 22 (2016) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10011522049
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Markets and the arts of attachment
Cochoy, Franck (ed.); Deville, Joe (ed.); McFall, Liz (ed.) - 2017
Persistent link: https://www.econbiz.de/10011625750
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The experience of failed humor : implications for interpersonal affect regulation
Williams, Michele; Emich, Kyle J. - In: Journal of business and psychology 29 (2014) 4, pp. 651-668
Persistent link: https://www.econbiz.de/10010441701
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From social to marketing interactions : the role of social networks
Soares, Ana Maria; Pinho, José Carlos; Nobre, Helena - In: Journal of transnational management : the official … 17 (2012) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10009551262
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Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria; Pinho, José Carlos - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
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When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling; Yang, Bi; Liu, Qing; Wu, Luorong - In: International journal of hospitality management 117 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014457826