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Werbewirkung
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Journal of marketing management : MM
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Young British partisans' non-voters' processing of attack election advertising and the implications for marketing politics
Dermody, Janine
;
Hanmer-Lloyd, Stuart
;
Koenig-Lewis, Nicole
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 974-1005
Persistent link: https://www.econbiz.de/10010411298
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2
An introspective, retrospective, futurespective analysis of the attack advertising in the 2010 British General Election
Dermody, Janine
;
Hanmer-Lloyd, Stuart
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 736-761
Persistent link: https://www.econbiz.de/10009310367
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3
A fantastical exploration of the colour of magic in political advertising : discourse with a wizard
Dermody, Janine
- In:
The marketing review
16
(
2016
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011642156
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