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Going undercover : online domestic tourism marketing communication in closed and open Facebook groups

Roth-Cohen, Osnat; Lahav, Tamar - In: Journal of vacation marketing 25 (2019) 3, pp. 349-362

Persistent link: https://www.econbiz.de/10012165873

Creating effective visuals for destination marketing videos : scenery vs people

Alamäki, Ari; Rhee, Cheul; Suomala, Jyrki; Kaski, Timo; … - In: Journal of vacation marketing 29 (2023) 1, pp. 141-157

Persistent link: https://www.econbiz.de/10014246957

Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations

Thomas, Sujo; Kureshi, Sonal; Yagnik, Arpan - In: International journal of business and emerging markets … 13 (2021) 1, pp. 30-51

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The importance of social media on holiday visitors' choices : the case of Athens, Greece

Kavoura, Androniki; Stavrianeas, Aikaterini - In: EuroMed journal of business 10 (2015) 3, pp. 360-374

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Effectiveness of traditional and digital advertising platforms for the marketing of tourism

Chiguvi, Douglas - 2022

Persistent link: https://www.econbiz.de/10013503516

Relaxing or challenging? : how social crowding influences the effectiveness of activity-based destination advertising

Xue, Nan (Iris); Liu, Xing; Wan, Lisa C.; Hou, Yuansi - In: Tourism management : research, policies, practice 100 (2024), pp. 1-11

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Effectiveness of Influencer Marketing

Johne, Jane - 2023

Influencers are defined as independent opinion leaders on social media networks who influence the attitudes of their followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part of brands' marketing strategies. This book has the...