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~subject:"Werbewirkung"
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Trash talk rebuffed: consumers...
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Werbewirkung
Consumer behaviour
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
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Consumer-perceived signals of "creative" versus "efficient" advertising : investigating the roles of expense and effort
Modig, Erik
;
Dahlén, Micael
;
Colliander, Jonas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010256879
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3
How do advertised prices affect consumers' financial well-being and happiness?
Dahlén, Micael
;
Colliander, Jonas
;
Gajic, Vladan
;
Kim, …
- In:
Psychology & marketing
41
(
2024
)
9
,
pp. 2057-2069
Persistent link: https://www.econbiz.de/10015075036
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