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Predicting adolescents' appare...
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Werbewirkung
Youth
8,773
Jugendliche
8,736
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8,246
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5,795
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5,784
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5,474
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1,759
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1,738
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1,445
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Clothing
1,361
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1,075
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1,063
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1,047
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830
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785
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Gierl, Heribert
8
Chan, Kara
7
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6
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6
Bauer, Hans H.
5
Erfgen, Carsten
5
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5
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5
King, Stephen
5
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5
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5
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5
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5
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4
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4
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4
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4
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4
Ko, Eunju
4
Kulczynski, Alicia
4
Pechmann, Cornelia
4
Pezzuti, Todd
4
Rosengren, Sara
4
Russell, Cristel Antonia
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Sattler, Henrik
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Srivastava, R. K.
4
Vanwesenbeeck, Ini
4
Walrave, Michel
4
Wilbur, Kenneth C.
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3
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3
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3
Brasel, S. Adam
3
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3
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3
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3
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3
Du, Rex Yuxing
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Ernst-Moritz-Arndt-Universität Greifswald
1
National Bureau of Economic Research
1
Peter Lang AG
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Journal of business research : JBR
32
International journal of advertising : the review of marketing communications
25
The journal of product & brand management
24
Journal of marketing communications
22
International journal of advertising : the quarterly review of marketing communications
20
Journal of promotion management : JPM
17
Young consumers : insight and ideas for responsible marketers
17
The journal of brand management : an international journal
15
Psychology & marketing
14
Journal of retailing and consumer services
12
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of advertising research
9
Marketing letters : a journal of research in marketing
9
Asia Pacific journal of marketing and logistics
8
International journal of internet marketing and advertising : IJIMA
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of promotion management : innovations in planning and applied research
8
Journal of the Academy of Marketing Science
8
European journal of marketing : EJM
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing : ZFP ; journal of research and management
7
The journal of consumer marketing
7
A master class in brand planning : the timeless works of Stephen King
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of fashion marketing and management
5
Journal of global fashion marketing : JGfM
5
Journal of international consumer marketing
5
Marketing intelligence & planning
5
International journal of consumer studies
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European journal of marketing
3
Health marketing quarterly
3
International journal of market research
3
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International review on public and non-profit marketing
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ECONIS (ZBW)
691
USB Cologne (EcoSocSci)
4
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1
Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana
;
Sahay, Arvind
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
Saved in:
2
A study on the effects of branding on customer buying behavior with special reference to
apparel
brand
in Ranchi
Ghosh, Durga
- In:
GITAM journal of management : a quarterly publication …
18
(
2020
)
4
,
pp. 37-54
Persistent link: https://www.econbiz.de/10013187310
Saved in:
3
Influence of consumers'
brand
expectations on
apparel
brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
4
Athlete
apparel
: the impact of team
brand
awareness and
apparel
brand
awareness on athletes' brands, logos, and merchandise
Williams, Antonio
;
Pedersen, Zack Paul
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
Saved in:
5
Branded product placement and pre-teenaged consumers : influence on
brand
preference and choice
Toomey, Deborah A.
;
Francis, Alisha L.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 180-192
Persistent link: https://www.econbiz.de/10009768443
Saved in:
6
The development of
brand
attitudes among young consumers
Pagla, Maria
;
Brennan, Ross
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
Saved in:
7
Brand
display magnitudes and young children's
brand
recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
8
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
9
Impact of online advertising on
adolescent
's
brand
attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
10
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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