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The shocking history of advertising!
Turner, E. S. - 1952
Persistent link: https://www.econbiz.de/10003696709
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Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - 2002
Persistent link: https://www.econbiz.de/10001732849
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Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - 2002
Persistent link: https://www.econbiz.de/10001771883
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An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Mercurio, Kathryn R.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 555-577
Persistent link: https://www.econbiz.de/10009375670
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Client influence and advertising standardization : a survey of ad agencies
Waller, David; Shao, Alan T.; Bao, Yeqing - In: The service industries journal 30 (2010) 13/14, pp. 2151-2161
Persistent link: https://www.econbiz.de/10008809596
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Österreichische Auflagenkontrolle
Gilly, Christof - In: Handbuch der Marktforschung, (pp. 238-241). 2007
Persistent link: https://www.econbiz.de/10003536417
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Kampen om reklamen
Ohlsson, Jonas; Facht, Ulrika - 2017
Persistent link: https://www.econbiz.de/10011648912
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The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea; Diehl, Sandra - In: Breaking new ground in theory and practice, (pp. 163-177). 2011
Persistent link: https://www.econbiz.de/10009380023
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Lebenswelt "Werbung" : eine sozialpsychologische Studie über Macht und Identität
Nerdinger, Friedemann W. - 1990
Persistent link: https://www.econbiz.de/10004074484
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Advertising, competition and entry in media industries
Crampes, Claude; Haritchabalet, Carole; Jullien, Bruno - 2005
This paper presents a model of media competition with free entry when media operators are financed both from advertisers and customers. The relation between advertising receipts and sales receipts, which are both complementary and antagonist, is different if media operators impose a price or a...
Persistent link: https://www.econbiz.de/10010261367