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~subject:"Werbewirtschaft"
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Werbewirtschaft
Werbung
13,811
Advertising
9,752
Werbewirkung
3,905
Advertising effects
3,848
Konsumentenverhalten
2,899
Consumer behaviour
2,893
Online-Marketing
1,803
Internet marketing
1,799
Theorie
1,429
Theory
1,398
Deutschland
1,078
USA
992
United States
840
Marketing
804
Markenführung
738
Brand management
734
Printwerbung
660
Print advertising
658
advertising
651
Marketingmanagement
645
Marketing management
626
Germany
573
Social Web
548
Social web
547
Preismanagement
482
Pricing strategy
482
Markenimage
457
Brand image
445
Markenartikel
431
Wettbewerb
412
Beispielsammlung
409
Zielgruppe
365
Target group
351
Brand
348
Werbepsychologie
316
Competition
310
Öffentlichkeitsarbeit
294
Psychology of advertising
287
Advertising industry
283
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43
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Book / Working Paper
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135
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30
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112
Graue Literatur
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23
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Arbeitspapier
18
Collection of articles of several authors
15
Sammelwerk
15
Hochschulschrift
12
Aufsatzsammlung
8
Thesis
7
Lehrbuch
6
Handbook
5
Handbuch
5
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5
Wörterbuch
4
Adressbuch
3
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3
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3
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3
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3
Conference proceedings
3
Fallstudie
3
Konferenzschrift
3
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3
Marktinformation
3
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3
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3
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2
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2
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2
No longer published / No longer aquired
2
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1
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1
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English
235
German
71
Russian
7
French
3
Undetermined
2
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1
Italian
1
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1
Spanish
1
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1
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Author
All
Silk, Alvin J.
10
Jullien, Bruno
7
Nöcker, Ralf
7
Berndt, Ernst R.
6
Crampes, Claude
6
Haritchabalet, Carole
6
Jugenheimer, Donald W.
5
Kelley, Larry D.
5
Nickel, Volker
5
Avery, Rosemary J.
4
Mathios, Alan D.
4
Pethig, Rüdiger
4
Seebohn, Joachim
4
Turnbull, Sarah
4
Crawford, Robert
3
Jones, John Philip
3
Kloss, Ingomar
3
Knuth, Ingo
3
Laurie, Sally
3
Lillard, Dean R.
3
Mortimer, Kathleen
3
Roca, David
3
Ambler, Tim
2
Botzenhardt, Florian
2
Brennan, Linda
2
Bright, Laura F.
2
Chen, Huan
2
Cheng, Hong
2
Erickson, Gary M.
2
Ferdinand, Hans-Michael
2
Gabszewicz, Jean Jaskold
2
Hackley, Christopher E.
2
Hansen, Zeynep Kocabiyik
2
Hardy, Jonathan
2
Kenkel, Donald Scott
2
Kilgour, Mark
2
Kind, Hans Jarle
2
King, Charles
2
Koslow, Scott
2
Kreshel, Peggy J.
2
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Institution
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Zentralverband der Deutschen Werbewirtschaft
6
Zentralausschuss der Werbewirtschaft
5
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
3
American Academy of Advertising
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
2
Rossijskaja Akademija Reklamy
2
Axel Springer Verlag, Marketing Anzeigen
1
Centre for International Research on Communication and Information Technologies
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Deutscher Werberat Ordnung
1
Förderverein Marburger Japan-Reihe
1
IP Deutschland GmbH <Köln>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Oblast Orel
1
Orlovskij Gosudarstvennyj Institut Ėkonomiki i Torgovli
1
Plenum der Werbung <2011, Berlin>
1
Südafrika / Central Statistical Service
1
Universität Augsburg / Institut für Volkswirtschaftslehre
1
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Published in...
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Journal of historical research in marketing
14
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
5
Journal of advertising research
4
NBER working paper series
4
The advertising handbook
4
Working paper / National Bureau of Economic Research, Inc.
4
European journal of marketing : EJM
3
International journal of marketing : IJM ; formerly Der Markt
3
Journal of business anthropology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
SpringerLink / Bücher
3
Volkswirtschaftliche Diskussionsbeiträge
3
Business history
2
CESifo working papers
2
CORE discussion paper : DP
2
International journal of advertising : the review of marketing communications
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of current issues and research in advertising
2
NBER Working Paper
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
2
Schriften zu Marketing und Management
2
The advertising and consumer culture reader
2
The marketing review
2
Volkswirtschaftliche Diskussionsreihe
2
A.E. Res.
1
Absatzwirtschaft / Schriften zum Marketing
1
Accounting history review
1
Advancing research on projects and temporary organizations
1
American business, politics, and society
1
American journal of agricultural economics
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Ashgate economic geography series
1
Asia Pacific business review
1
Australasian marketing journal
1
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Source
All
ECONIS (ZBW)
297
USB Cologne (EcoSocSci)
17
EconStor
4
OLC EcoSci
2
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1
Jahrbuch der
Werbung
für den deutschsprachigen Raum
Berlin : Econ
-
36.1999 - 44.2007
Persistent link: https://www.econbiz.de/10004042484
Saved in:
2
Jahrbuch der
Werbung
in Deutschland, Österreich und der Schweiz : JdW
Düsseldorf ; Wien [u.a.] : Econ
-
24.1987 - 35.1998
Persistent link: https://www.econbiz.de/10004055046
Saved in:
3
The shocking history of advertising!
Turner, E. S.
-
1952
Persistent link: https://www.econbiz.de/10003696709
Saved in:
4
Jahrbuch der
Werbung
...
Berlin : Econ
-
45.2008 -
Persistent link: https://www.econbiz.de/10004899877
Saved in:
5
Client influence and advertising standardization : a survey of ad agencies
Waller, David
;
Shao, Alan T.
;
Bao, Yeqing
- In:
The service industries journal
30
(
2010
)
13/14
,
pp. 2151-2161
Persistent link: https://www.econbiz.de/10008809596
Saved in:
6
Österreichische Auflagenkontrolle
Gilly, Christof
- In:
Handbuch der Marktforschung
,
(pp. 238-241)
.
2007
Persistent link: https://www.econbiz.de/10003536417
Saved in:
7
An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Mercurio, Kathryn R.
;
Forehand, Mark R.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 555-577
Persistent link: https://www.econbiz.de/10009375670
Saved in:
8
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
9
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771883
Saved in:
10
Kampen om reklamen
Ohlsson, Jonas
;
Facht, Ulrika
-
2017
Persistent link: https://www.econbiz.de/10011648912
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