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~subject:"Werbewirtschaft"
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Werbewirtschaft
Advertising
16
Werbung
15
Advertising effects
14
Werbewirkung
14
Außenwerbung
5
Consumer behaviour
5
Konsumentenverhalten
5
Outdoor advertising
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Internet marketing
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Online-Marketing
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out-of-home advertising
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Advertising industry
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Brand management
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Creativity
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Hungary
3
Kreativität
3
Markenführung
3
Perception
3
Place branding
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Wahrnehmung
3
billboards
3
Bibliometrics
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Bibliometrie
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Branding
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Cognition
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Investment promotion
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Kognition
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Place marketing
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Standortmarketing
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USA
2
Ungarn
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United States
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attention
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outdoor advertising
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place-based advertising
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1988-2009
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Advertising agencies
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Advertising planning
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Airport management
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Wilson, Rick T.
3
Amine, Lyn S.
1
Baack, Daniel W.
1
Dessel, Maria M. van
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Patti, Charles H.
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Wilkinson, Ian F.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
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Journal of strategic marketing
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ECONIS (ZBW)
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Competing successfully against multinationals : a longitudinal perspective of Hungarian advertising agencies
Wilson, Rick T.
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 145-164
Persistent link: https://www.econbiz.de/10003978353
Saved in:
2
Resource endowments, market positioning, and competition in transitional economies : global and local advertising agencies in Hungary
Wilson, Rick T.
;
Amine, Lyn S.
;
Wilkinson, Ian F.
- In:
International marketing review
26
(
2009
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10009522654
Saved in:
3
Advertising to businesses : does creativity matter?
Baack, Daniel W.
;
Wilson, Rick T.
;
Dessel, Maria M. van
; …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 169-177
Persistent link: https://www.econbiz.de/10011503656
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