Using transit advertising to improve public engagement with social issues
Year of publication: |
2021
|
---|---|
Authors: | Wilson, Rick T. ; Lohmeier, Jill Hendrickson ; Lustick, David S. ; Chen, Robert F. |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 5, p. 783-809
|
Subject: | ad variation | beliefs | climate change | Out-of-home advertising | recognition | social advertising | transit advertising |
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