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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung; Balachander, Subramanian - In: Production and operations management : the flagship … 32 (2023) 6, pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
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On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart; Weibull, Lennart; Melesko, Stefan - In: Journal of media business studies 16 (2019) 2, pp. 153-161
Persistent link: https://www.econbiz.de/10012176975
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A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary; Estiri, Mehrdad; Janmohammadi, … - In: Oeconomia Copernicana 13 (2022) 1, pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
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Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
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Developing a group decision support system for advertising media evaluation : a case in the Middle East
Tafreshi, Parham Fami; Aghdaie, Mohammad Hasan; … - In: Group decision and negotiation 25 (2016) 5, pp. 1021-1048
Persistent link: https://www.econbiz.de/10011549342
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A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del; Kamakura, Wagner A.; … - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
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Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat - In: Journal of the Operational Research Society : OR 68 (2017) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
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Practitioners' view of the role of OOH advertising media in IMC campaigns
Roux, A. T. - In: Management : journal of contemporary management issues 21 (2016) 2, pp. 181-205
Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are still some ambiguities regarding the contribution of this medium in the context of integrated marketing communication. Previous studies have examined consumers’ responses to...
Persistent link: https://www.econbiz.de/10011644720
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Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse; Van der Waldt, De la Rey - In: Journal of promotion management : JPM 22 (2016) 3, pp. 386-402
Persistent link: https://www.econbiz.de/10011532981