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~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
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Werbung
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Green advertising and the reluctant consumer
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2
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
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International journal of advertising : the review of marketing communications
2
International marketing ; Vol. 2
2
Lehrbuch
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Testimonial advertising in the American marketplace : emulation, identity, community
2
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2
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
2
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Advertising in developing and emerging countries : the economic, political and social context
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Age of access? - Grundfragen der Informationsgesellschaft
1
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1
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Bittere Arznei : Wirtschaftsethik und Ökonomik der pharmazeutischen Industrie
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1
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1
Electronic word of mouth as a promotional technique : new insights from social media
1
Enhancing knowledge development in marketing ; Vol. 21
1
Entrepreneurship, growth and economic integration : a linkage
1
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
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ECONIS (ZBW)
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1
Fake remake : the role of the luxury
fashion
market in driving sustainable
fashion
practices
Finn, Angela
;
Fraser, Kim
- In:
Sustainable luxury : managing social and environmental …
,
(pp. 28-42)
.
2015
Persistent link: https://www.econbiz.de/10010465449
Saved in:
2
Modeling
brand
advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
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3
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
Social and environmental issues in advertising
,
(pp. 42-60)
.
2017
Persistent link: https://www.econbiz.de/10011591378
Saved in:
4
How to promote quality perception :
brand
advertising or geographical indication?
Yue, Chengyan
;
Marette, Stéphan
;
Beghin, John C.
- In:
Nontariff measures with market imperfections : trade …
,
(pp. 73-98)
.
2013
Persistent link: https://www.econbiz.de/10009789620
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5
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and
brand
relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
6
Global advertising strategy : the moderating role of
brand
familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
Saved in:
7
Luxury
brand
advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
8
Brand
worlds : a guide to creating holistic worlds of
brand
experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
9
Companies on the runway :
fashion
companies' multimodal presentation of their organizational identity in job advertisements
Bullinger, Bernadette
-
2018
Persistent link: https://www.econbiz.de/10011853941
Saved in:
10
"The mad search for beauty" : actresses, cosmetics and the middle-class market
Schweitzer, Marlis
- In:
Testimonial advertising in the American marketplace : …
,
(pp. 123-149)
.
2009
Persistent link: https://www.econbiz.de/10003924694
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