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~subject:"Werbung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Lehrbuch"
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Werbung
Konsumentenverhalten
1,630
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1,627
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486
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335
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307
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285
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285
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269
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126
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125
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113
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109
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102
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99
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98
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94
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93
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92
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87
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77
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73
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73
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72
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2,194
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147
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Diehl, Sandra
3
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3
Tropp, Jörg
3
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2
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2
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2
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2
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2
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2
Okazaki, Shintaro
2
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2
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2
Adeola, Ogechi
1
Agrawal, Meenu
1
Allen, Chris T.
1
Alves, Carlos Teixeira
1
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1
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1
Baier, Daniel
1
Balderjahn, Ingo
1
Berger, Klaus
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Esch, Franz-Rudolf
1
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1
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1
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2
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1
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1
Deutsche Werbewissenschaftliche Gesellschaft
1
European Advertising Academy
1
Forschungsgruppe Konsum und Verhalten
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Stiftung Verbraucherinstitut
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
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2
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2
Anthropology and business
2
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
Lehrbuch
2
Marketing and consumer psychology series
2
NORD
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advertising and consumer psychology
1
Age of access? - Grundfragen der Informationsgesellschaft
1
Approaches to semiotics
1
Bericht der GfK-Tagung : vom ...
1
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1
Deutsche Dokumentation
1
Edward Elgar E-Book Archive
1
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1
European Advertising Academy
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
GIS - Geographical information systems series
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
Intext series in marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Markentechnik
1
NEK-rapport
1
Nord
1
Palgrave Studies of Marketing in Emerging Economies
1
Premier reference source
1
Research
1
Routledge interpretive marketing research
1
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1
Schriften der Kommission für Wirtschaftlichen und Sozialen Wandel
1
Springer Gabler Research
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ECONIS (ZBW)
74
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1
Luxury
brand
advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
2
Production of culture, cultures of production
Du Gay, Paul
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10008729797
Saved in:
3
Werbung für
Markenartikel
: Auswirkungen auf Markttransparenz und Preise ; zwei Studien
Heiduk, Günter
;
Blume, Otto
;
Müller, Gislinde
; …
-
1976
Persistent link: https://www.econbiz.de/10000052029
Saved in:
4
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1982
-
Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
Saved in:
5
Brands : visions and values
Goodchild, John
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001548858
Saved in:
6
Advertising and integrated
brand
promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2006
-
4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
Saved in:
7
Wert und Werte der Marketing-Kommunikation
Schierl, Thomas
(
ed.
);
Tropp, Jörg
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009739754
Saved in:
8
Advertising and branding basics
Mehra, Vivek
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012583894
Saved in:
9
Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb : Bericht d. GfK-Tagung vom 22. Juni 1990 in der Meistersingerhalle Nürnberg
1990
Persistent link: https://www.econbiz.de/10014311824
Saved in:
10
Otraditionella marknadsföringsmetoder mot barn och unga
1993
Persistent link: https://www.econbiz.de/10000875468
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