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~subject:"Werbung"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Werbung
Konsumentenverhalten
5,448
Consumer behaviour
5,444
Theorie
940
Theory
940
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932
Brand
929
Deutschland
892
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888
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692
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691
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476
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476
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417
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416
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375
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373
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356
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353
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340
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328
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327
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310
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308
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308
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301
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286
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285
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284
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260
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252
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233
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211
Online-Marketing
211
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199
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198
Luxury goods
195
Luxusgüter
195
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164
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162
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75
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51
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47
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Mooij, Marieke K. de
4
Diehl, Sandra
3
Esch, Franz-Rudolf
2
Iperen, Rudolf-Jan van
2
Mayzlin, Dina
2
Rucker, Derek D.
2
Schürmann, Uwe
2
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2
Terlutter, Ralf
2
Tiedtke, Daniela
2
Tropp, Jörg
2
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1
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1
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1
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1
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1
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1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
Alalwan, Ali Abdallah
1
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1
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1
Alryalat, Mohammad Abdallah Ali
1
Arora, Anshu
1
Aslaner, Ahmet Gökc̦e
1
Aslaner, Duygu Aydın
1
Averill, Nicole
1
Aydın, Gülșah
1
Balasescu, Alexander
1
Balderjahn, Ingo
1
Beghin, John C.
1
Begole, Bo
1
Belk, Russell W.
1
Berens, Guido A. J. M.
1
Bevans, Michael
1
Bhat, Subodh
1
Bing, Michael Tiong Hock
1
Biocca, Frank
1
Bitsani, Evgenia
1
Bodunde, Ikeola J.
1
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Green advertising and the reluctant consumer
4
The Sage handbook of advertising
4
The advertising and consumer culture reader
4
Advertising, promotion, and new media
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Advertising theory
2
Cutting edge international research
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Europäische Hochschulschriften / 5
2
Explorations in critical studies of advertising
2
International marketing ; Vol. 2
2
Lehrbuch
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Public relations and advertising theories : concepts and practices
2
Schriften zu Marketing und Management
2
Social and environmental issues in advertising
2
Testimonial advertising in the American marketplace : emulation, identity, community
2
The advertising handbook
2
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
2
Zur Verantwortung von Unternehmen und Konsumenten
2
Advances in electronic marketing
1
Advertising in developing and emerging countries : the economic, political and social context
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Approaches to corporate social responsibility : knowledge, values, and actions
1
Bittere Arznei : Wirtschaftsethik und Ökonomik der pharmazeutischen Industrie
1
Building organizational resilience with neuroleadership
1
Communicating corporate social responsibility : perspectives and practice
1
Consumer Australia : historical perspectives
1
Cross-cultural and critical perspectives on brands
1
Designing and communicating experience
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Enhancing knowledge development in marketing ; Vol. 21
1
Entrepreneurship, growth and economic integration : a linkage
1
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
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ECONIS (ZBW)
128
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1
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128
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1
Fake remake : the role of the luxury
fashion
market in driving sustainable
fashion
practices
Finn, Angela
;
Fraser, Kim
- In:
Sustainable luxury : managing social and environmental …
,
(pp. 28-42)
.
2015
Persistent link: https://www.econbiz.de/10010465449
Saved in:
2
How to promote quality perception :
brand
advertising or geographical indication?
Yue, Chengyan
;
Marette, Stéphan
;
Beghin, John C.
- In:
Nontariff measures with market imperfections : trade …
,
(pp. 73-98)
.
2013
Persistent link: https://www.econbiz.de/10009789620
Saved in:
3
Modeling
brand
advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
4
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and
brand
relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
5
Global advertising strategy : the moderating role of
brand
familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
Saved in:
6
Brand
worlds : a guide to creating holistic worlds of
brand
experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
7
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
Social and environmental issues in advertising
,
(pp. 42-60)
.
2017
Persistent link: https://www.econbiz.de/10011591378
Saved in:
8
"The mad search for beauty" : actresses, cosmetics and the middle-class market
Schweitzer, Marlis
- In:
Testimonial advertising in the American marketplace : …
,
(pp. 123-149)
.
2009
Persistent link: https://www.econbiz.de/10003924694
Saved in:
9
"For us, by us" : hip-hop
fashion
, commodity blackness and the culture of emulation
Rizzo, Mary
- In:
Testimonial advertising in the American marketplace : …
,
(pp. 207-230)
.
2009
Persistent link: https://www.econbiz.de/10003924706
Saved in:
10
Gender and media literacy : women and men try on responses to objectification in
fashion
advertising
Lambiase, Jacqueline
;
Reichert, Tom
;
Adkins, Mark
; …
- In:
Gender, culture, and consumer behavior
,
(pp. 139-159)
.
2012
Persistent link: https://www.econbiz.de/10009544242
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