//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
182
Konsumentenverhalten
182
Brand
67
Markenartikel
67
Brand management
66
Markenführung
66
Brand image
43
Markenimage
43
USA
23
United States
23
Market research
21
Marktforschung
21
Marketing theory
19
Marketingtheorie
19
Welt
17
World
17
Marketing management
16
Marketingmanagement
16
Brand extension
12
Markentransfer
12
Theorie
11
Theory
11
Beziehungsmarketing
10
Comparison
10
International marketing
10
Internationales Marketing
10
Private consumption
10
Privater Konsum
10
Relationship marketing
10
Vergleich
10
Consumer society
8
Cultural identity
8
Konsumgesellschaft
8
Kulturelle Identität
8
Economic culture
7
Wirtschaftskultur
7
Globalisierung
6
Globalization
6
Großbritannien
6
United Kingdom
6
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Reprint
Article in journal
2,194
Aufsatz in Zeitschrift
2,194
Graue Literatur
147
Non-commercial literature
147
Working Paper
119
Arbeitspapier
114
Aufsatz im Buch
104
Book section
104
Hochschulschrift
75
Thesis
51
Collection of articles of several authors
47
Sammelwerk
47
Konferenzschrift
30
Aufsatzsammlung
29
Conference paper
15
Konferenzbeitrag
15
Bibliografie enthalten
13
Bibliography included
13
Conference proceedings
13
Case study
11
Fallstudie
11
Lehrbuch
11
Textbook
10
Dissertation u.a. Prüfungsschriften
9
Collection of articles written by one author
7
Sammlung
7
Market information
6
Marktinformation
6
Ratgeber
6
Bibliografie
5
Guidebook
5
Amtsdruckschrift
3
Einführung
3
Festschrift
3
Government document
3
Fallstudiensammlung
2
Glossar enthalten
2
Glossary included
2
Bibliographie
1
more ...
less ...
Language
All
English
5
Author
All
Coulter, Robin Higie
1
Kline, Stephen
1
Leiss, William
1
Leslie, Frances
1
Levine, Linda
1
Loughlin, Sandra
1
Pae, Jae H.
1
Pechmann, Cornelia
1
Samiee, Saeed
1
Sandler, Dennis M.
1
Shani, David
1
Tai, Susan
1
Zaltman, Gerald
1
more ...
less ...
Published in...
All
International marketing ; Vol. 2
2
Cross-cultural and critical perspectives on brands
1
Qualitative marketing research : approaches, techniques and analysis
1
Theoretical and empirical perspectives in critical marketing studies
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Global advertising strategy : the moderating role of
brand
familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
Saved in:
2
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
Saved in:
3
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
4
Advertising, needs, and "commodity fetishism"
Kline, Stephen
;
Leiss, William
-
2009
Persistent link: https://www.econbiz.de/10003832501
Saved in:
5
Brand
globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->