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Building strong brands
Aaker, David A. - 1996
Persistent link: https://www.econbiz.de/10013468068
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005
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Advertising management
Aaker, David A.; Myers, John G. - 1987 - 3. ed
Persistent link: https://www.econbiz.de/10000736288
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ADMOD : an advertising decision model
Aaker, David A. - In: Journal of marketing research : JMR 12 (1975) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10001784401
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The social and economic effects of advertising
Aaker, David A. - In: Consumerism : search for the consumer interest, (pp. 174-193). 1978
Persistent link: https://www.econbiz.de/10003461509
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Building strong brands
Aaker, David A. - 1996
Persistent link: https://www.econbiz.de/10004302862
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Causes of irritation in advertising
Aaker, David A.; Bruzzone, Donald E. - In: Journal of marketing 49 (1985) 2, pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
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Advertising management
Aaker, David A.; Batra, Rajeev; Myers, John Graham - 1992 - 4. ed.
Persistent link: https://www.econbiz.de/10004127850
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Brand equity & advertising : advertising's role in building strong brands
Aaker, David A. (contributor) - 1993
Persistent link: https://www.econbiz.de/10004159747
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Advertising management : practical perspectives
Aaker, David A.; Myers, John Graham - 1975
Persistent link: https://www.econbiz.de/10004039821