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Werbung
Marktforschung
12,326
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2,197
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Eisend, Martin
8
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6
Kerr, Gayle
4
Nöcker, Ralf
4
Day, Ralph L.
3
Pilarczyk, Bogna
3
Aaker, David A.
2
Albers, Sönke
2
Baker, Stephen
2
Bettas, Nikolaos
2
Britt, Steuart Henderson
2
Bruhn, Manfred
2
Cauberghe, Verolien
2
Chapman, John F.
2
Crawford, Robert
2
Esmaeilpour, Fariba
2
Franke, George R.
2
Hackley, Christopher E.
2
Hiller, Kerstin
2
Hudders, Liselot
2
Jugenheimer, Donald W.
2
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2
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2
Kuhlmann, Jan
2
Langner, Tobias
2
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2
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2
Montgomery, David B.
2
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2
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2
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2
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2
Semerkova, L. N.
2
Sittenfeld, Hans
2
Smallbone, Douglas William
2
Strebinger, Andreas
2
Tadajewski, Mark
2
Tropp, Jörg
2
Urban, Glen L.
2
Warner, Bernard
2
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Springer Fachmedien Wiesbaden
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2
American Marketing Association
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
American Management Association
1
Axel Springer Verlag, Marketing Anzeigen
1
British Market Research Bureau, ltd
1
Bundesverband der Deutschen Industrie
1
C. E. S. P.
1
Committee on Advertising
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschen Komitee der AIESEC e. V.
1
European Advertising Academy
1
Forschungsgruppe Konsum und Verhalten
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <10, 2011, Berlin>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
Institut zur Förderung Öffentlicher Angelegenheiten
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Marketing-Seminar des Deutschen Komitees der AIESEC e. V. = Association internationale des etudiants en sciences economiques et commerciales, in Wiesbaden, 7.-16.7.1961
1
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1
Julius-Maximilians-Universität Würzburg
1
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1
Nielsen Marketing Service
1
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1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of marketing research : JMR
7
European Advertising Academy
5
Journal of historical research in marketing
5
SpringerLink / Bücher
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Prentice-Hall international series in management
4
International journal of advertising : the quarterly review of marketing communications
3
International's series in marketing
3
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Know-how to use
3
Lehrbuch
3
Advances in advertising research
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Economics letters
2
Gabler Edition Wissenschaft
2
Holt, Rinehart and Winston marketing series
2
International journal of advertising : the review of marketing communications
2
International journal of market research
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Kleiner Almanach der Marktforschung
2
Mayschosser Gespräche : Fachtagung für Leiter von Kreditgenossenschaften
2
Modernes Marketing für Studium und Praxis
2
Qualitative marketing research : approaches, techniques and analysis
2
Routledge interpretive marketing research
2
Routledge studies in marketing
2
Sammlung Poeschel
2
Springer eBook Collection
2
The Wiley marketing series
2
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
2
(An I.L.O. programmed book)
1
(Internationale Beiträge zur Markt- u. Meinungsforschung
1
47. National Conference, American Marketing Association, 15.-17.6.1964, Proceedings
1
A Mentor Executive Library Book
1
A century of marketing
1
ATV series of technical research studies
1
Advertising Research Foundation Publications
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ECONIS (ZBW)
305
USB Cologne (EcoSocSci)
2
Showing
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1
Modern marketing thought
Westing, John Howard
;
Albaum, Gerald S.
-
1975
-
3. ed
Persistent link: https://www.econbiz.de/10000042154
Saved in:
2
Marketing models : quantitative applications
Day, Ralph L.
(
ed.
);
Parsons, Leonard J.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000576737
Saved in:
3
Concepts for modern marketing
Day, Ralph L.
(
ed.
)
-
1968
Persistent link: https://www.econbiz.de/10000577865
Saved in:
4
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
5
Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan
-
2008
Persistent link: https://www.econbiz.de/10003725674
Saved in:
6
Internet advertising : theory and research
Schumann, David W.
(
ed.
)
-
2007
-
Rev. ed.
Persistent link: https://www.econbiz.de/10003321129
Saved in:
7
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
Saved in:
8
Media transportation and advertising
Wang, Jing
-
2005
Persistent link: https://www.econbiz.de/10003953835
Saved in:
9
Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648927
Saved in:
10
Marketing communications strategies
Pilarczyk, Bogna
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003677105
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