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~subject:"Werbung"
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Werbung
Werbungsmittel
343
Deutschland
53
Vereinigte Staaten
43
Werbungsbetrieb
38
Advertising
30
Großbritannien
22
Werbewirkung
16
Werbungsforschung
16
Werbungsunternehmung
15
Advertising effects
14
Werbeträger
14
Internet marketing
12
Online-Marketing
12
Marktforschung
11
Rundfunkwerbung
10
Werbungspsychologie
10
Advertising media
7
Media industries
7
Mediensektor
7
UdSSR
7
Absatzpolitik
6
Absatztechnik
6
Marktpsychologie
6
Plakat
6
Programming
6
Rundfunk
6
Target group
6
Verbraucher
6
Zeitungsanzeige
6
Zielgruppe
6
Communication media
5
Kommunikation
5
Kommunikationsmedien
5
Massenunterrichtung
5
Meinungspflege
5
Schweiz
5
Werbeplanung
5
Advertising planning
4
Elektronik
4
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Type of publication
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Book / Working Paper
55
Article
4
Type of publication (narrower categories)
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Hochschulschrift
2
Ausstellungskatalog
1
Bildband
1
Festschrift
1
Language
All
English
39
Undetermined
11
German
8
French
1
Author
All
Barban, Arnold M.
2
Broadbent, Simon
2
Dirksen, Charles J.
2
Dunn, S. Watson
2
Fryburger, Vernon
2
Hart, Norman A.
2
Kroeger, Arthur
2
Sandage, Charles Harold
2
Aaker, David A.
1
Albion, Mark S.
1
Albrecht, Walter
1
Amstel, Ilonka van
1
Antonoff, Roman
1
Barbosa, Ivan S.
1
Blasberg, Curt
1
Blasberg, Kurt
1
Boyd, H. W.
1
Butters, Gerard R.
1
Callahan, Francis Xavier
1
Cohen, Dorothy
1
Collins, Richard A.
1
Crawford, John W.
1
Davis, Martyn P.
1
Farris, Paul W.
1
Frey, Albert Wesley
1
Frye, Robert E.
1
Goffman, Erving
1
Halterman, Jean C.
1
Hart, Norman Arthur
1
Hepner, Harry Walker
1
Herpel, George Lloyd
1
Hobson, John Waller
1
Houck, John W.
1
Jugenheimer, Donald W.
1
Kirkpatrick, C. A.
1
Kirkpatrick, Charles Atkinson
1
Kleppner, Otto
1
Knaster, Roland
1
Kästing, Friederike
1
Laver, James
1
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Institution
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Art Directors Club <Los Angeles, Calif.>
1
Avrim Lazar and Associates
1
Cam Foundation
1
Committee on Advertising
1
Communication Advertising and Marketing Economic Foundation
1
Communication, Advertising and Marketing Education Foundation
1
Exhibition of Advertising Art of the West <18., 1963, Los Angeles, Calif.>
1
Graduate School Of Business Administration
1
ICC Services S.A.R.L.
1
Infratest-Forschung GmbH und Co. KG
1
Institute of Marketing
1
Seminar on "Below-the-Line Activities"
1
Université Catholique de Louvain, Département de Communication Socialle
1
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Published in...
All
Abhandlungen zur Werbewissenschaft und Werbepraxis
2
Houghton Mifflin Adviser in Marketing
2
A Halsted Press Book
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Communications and culture
1
English language series
1
Ethical aftermath series
1
Grid series in advertising and journalism
1
International Chamber of Commerce, Publication, [Drucksache]
1
International business and management series
1
Journal of advertising research
1
Marketing : ZFP ; journal of research and management
1
Marketing piackutatás : az Országos Piackutató Intézet folyóirata
1
Marketing research report
1
McGraw - Hill series in international development
1
McGraw-Hill Series in marketing and advertising
1
Praeger scientific
1
Praeger special studies
1
Prentice-Hall international series in management
1
The American economic review
1
The Harbrace series in business and economics
1
The Wiley marketing series
1
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ECONIS (ZBW)
59
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Kurzbericht einer Untersuchung für den Bundesverband Druck e.V
1977
Persistent link: https://www.econbiz.de/10000547960
Saved in:
2
Specialty advertising in marketing
Herpel, George Lloyd
;
Collins, Richard A.
-
1972
Persistent link: https://www.econbiz.de/10000555911
Saved in:
3
Industrial advertising and publicity
Hart, Norman Arthur
-
1978
-
2. ed
Persistent link: https://www.econbiz.de/10000558405
Saved in:
4
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
5
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
6
Speaking of advertising
Wright, John Sherman
(
ed.
);
Warner, Daniel S.
(
ed.
)
-
1963
Persistent link: https://www.econbiz.de/10000595600
Saved in:
7
The Practice of advertising
Hart, Norman A.
(
contributor
);
O'Connor, James
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000330822
Saved in:
8
Victorian advertisements
Vries, Leonard de
-
1968
Persistent link: https://www.econbiz.de/10000658405
Saved in:
9
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
10
Advertising : creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
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