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The cognitive processes mediating acceptance of advertising
Wright, Peter L. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10003014555
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Consumer perceptions of health claims in advertisements and on food labels
Mazis, Michael B. - In: Journal of consumer affairs : official publication of … 31 (1997) 1, pp. 10-26
Persistent link: https://www.econbiz.de/10001221262
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The self-confidence-advertising response relationship : a function of situational distraction
Bither, Stewart W.; Wright, Peter L. - In: Journal of marketing research : JMR 10 (1973) 2, pp. 146-152
Persistent link: https://www.econbiz.de/10001917525