Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeprognosernas ekonomi och m...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Marktforschung
12,300
Market research
6,553
Mode
2,764
Konsumentenverhalten
2,655
Consumer behaviour
2,639
Fashion
2,499
Theorie
1,742
Theory
1,722
Deutschland
1,427
Germany
1,086
Marketing
1,046
Bekleidungsindustrie
1,029
Clothing industry
991
Vereinigte Staaten
906
Marketingmanagement
807
Marketing management
782
USA
617
Textilhandel
604
Textile distribution
597
Markenführung
569
Brand management
567
United States
558
Verbraucher
524
Beziehungsmarketing
486
Relationship marketing
484
Social Web
368
Social web
368
Luxury goods
366
Luxusgüter
366
Markenartikel
365
Absatz
339
Markenimage
335
Einzelhandel
333
Brand image
331
Innovation
329
Online-Marketing
291
Internet marketing
285
Brand
282
Marketingtheorie
270
more ...
less ...
Online availability
All
Undetermined
67
Free
16
Type of publication
All
Book / Working Paper
166
Article
151
Type of publication (narrower categories)
All
Article in journal
100
Aufsatz in Zeitschrift
100
Aufsatz im Buch
19
Book section
19
Aufsatzsammlung
12
Collection of articles of several authors
12
Sammelwerk
12
Konferenzschrift
11
Graue Literatur
9
Non-commercial literature
9
Hochschulschrift
5
Conference proceedings
4
Lehrbuch
4
Nachschlagewerk
4
Reference book
4
Textbook
4
Arbeitspapier
3
Conference paper
3
Festschrift
3
Konferenzbeitrag
3
Thesis
3
Working Paper
3
Bibliografie
2
Dictionary (multilingual)
2
Reprint
2
Wörterbuch
2
Amtsdruckschrift
1
Bibliografie enthalten
1
Bibliography included
1
Company information
1
Dissertation u.a. Prüfungsschriften
1
Enzyklopädie
1
Firmeninformation
1
Glossar enthalten
1
Glossary included
1
Government document
1
Guidebook
1
Mehrbändiges Werk
1
Mehrsprachiges Wörterbuch
1
Mikroform
1
more ...
less ...
Language
All
English
210
Undetermined
60
German
46
Russian
2
Afrikaans
1
French
1
Croatian
1
more ...
less ...
Author
All
Eisend, Martin
6
Koschnick, Wolfgang J.
6
Day, Ralph L.
3
Leong, Vai Shiem
3
Muhamad, Nazlida
3
Phillips, Barbara J.
3
Salam, Muhammad Talha
3
Taylor, Charles Raymond
3
Aaker, David A.
2
Britt, Steuart Henderson
2
Bullinger, Bernadette
2
Cauberghe, Verolien
2
Chapman, John F.
2
Choi, Tsan-Ming
2
Crawford, Robert
2
Esmaeilpour, Fariba
2
Fowler, Jie G.
2
Franke, George R.
2
Hiller, Kerstin
2
Hudders, Liselot
2
Kozar, Joy M.
2
Leigh, James H.
2
Montgomery, David B.
2
Nashtaee, Mitra Shabani
2
Pride, William M.
2
Semerkova, L. N.
2
Sittenfeld, Hans
2
Smallbone, Douglas William
2
Stobart, Jon
2
Strebinger, Andreas
2
Tropp, Jörg
2
Ur Rehman, Fazal
2
Urban, Glen L.
2
Warner, Bernard
2
Wickert, Günter
2
Wilhelms, Christian
2
Abernethy, Avery M.
1
Adkins, Mark
1
Akram, Selina
1
Albaum, Gerald S.
1
more ...
less ...
Institution
All
Advertising Research Foundation
2
American Marketing Association
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
American Management Association
1
Axel Springer Verlag, Marketing Anzeigen
1
British Market Research Bureau, ltd
1
Bundesverband der Deutschen Industrie
1
C. E. S. P.
1
Committee on Advertising
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschen Komitee der AIESEC e. V.
1
Forschungsgruppe Konsum und Verhalten
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
Institut zur Förderung Öffentlicher Angelegenheiten
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Marketing-Seminar des Deutschen Komitees der AIESEC e. V. = Association internationale des etudiants en sciences economiques et commerciales, in Wiesbaden, 7.-16.7.1961
1
Internationales Arbeitsamt
1
Julius-Maximilians-Universität Würzburg
1
Market Research Society
1
Nielsen Marketing Service
1
Peter Lang GmbH
1
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
1
Sophia University
1
Springer Fachmedien Wiesbaden
1
Südafrika / Central Statistical Service
1
University of California at Berkeley
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Walter de Gruyter & Co.
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
8
Journal of marketing research : JMR
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business research : JBR
4
Prentice-Hall international series in management
4
European Advertising Academy
3
History of retailing and consumption
3
International journal of market research
3
International's series in marketing
3
Journal of fashion marketing and management
3
Journal of the Academy of Marketing Science
3
Know-how to use
3
SpringerLink / Bücher
3
Holt, Rinehart and Winston marketing series
2
International journal of consumer studies
2
International journal of islamic marketing and branding
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of advertising research
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Kleiner Almanach der Marktforschung
2
Lehrbuch
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Mayschosser Gespräche : Fachtagung für Leiter von Kreditgenossenschaften
2
Qualitative market research : an international journal
2
Qualitative marketing research : approaches, techniques and analysis
2
Routledge studies in marketing
2
Testimonial advertising in the American marketplace : emulation, identity, community
2
The Wiley marketing series
2
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
2
(An I.L.O. programmed book)
1
(Internationale Beiträge zur Markt- u. Meinungsforschung
1
47. National Conference, American Marketing Association, 15.-17.6.1964, Proceedings
1
4OR : quarterly journal of the Belgian, French and Italian Operations Research Societies
1
A Mentor Executive Library Book
1
A century of marketing
1
ATV series of technical research studies
1
Advances in advertising research
1
Advertising Research Foundation Publications
1
more ...
less ...
Source
All
ECONIS (ZBW)
312
USB Cologne (EcoSocSci)
5
Showing
1
-
10
of
317
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Nostalgia in post-socialist Russia: exploring applications to advertising strategy
Holak, Susan L.
;
Matveev, Alexei V.
;
Havlena, William J.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 649-655
Persistent link: https://www.econbiz.de/10003487048
Saved in:
2
Fashion in the kitchen : cast iron stoves in the province of Quebec, 1900 - 1914
Baillargeon, Lisa
;
Gélinas, Patrice
- In:
Essays in economic and business history : the journal …
28
(
2010
),
pp. 41-56
Persistent link: https://www.econbiz.de/10003971148
Saved in:
3
Woman's responses to fashion media images : a study of female consumers aged 30 - 59
Kozar, Joy M.
- In:
International journal of consumer studies
34
(
2010
)
3
,
pp. 272-278
Persistent link: https://www.econbiz.de/10003977544
Saved in:
4
Production of culture, cultures of production
Du Gay, Paul
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10008729797
Saved in:
5
Attitude towards fashion advertisements with political content: impacts of opinion leadership and perception of advertisement message
Harben, Beth
;
Kim, So-yŏng
- In:
International journal of consumer studies
32
(
2008
)
1
,
pp. 88-98
Persistent link: https://www.econbiz.de/10003701048
Saved in:
6
Age is no barrier to wanting to look good: women on body image, age and advertising
Borland, Helen
;
Akram, Selina
- In:
Qualitative market research : an international journal
10
(
2007
)
3
,
pp. 310-333
Persistent link: https://www.econbiz.de/10003492532
Saved in:
7
Mode
und Marktwirtschaft : Materialen zur Frage der geplanten Vergeudung menschlicher Arbeit, der Wirksamkeit von Konsumwerbung und des Gebrauchswertes der
Mode
für den Konsumenten...
Giffohrn, Hans
- In:
Geplanter Verschleiss in der Marktwirtschaft
,
(pp. 179-277)
.
1977
Persistent link: https://www.econbiz.de/10003559966
Saved in:
8
"The mad search for beauty" : actresses, cosmetics and the middle-class market
Schweitzer, Marlis
- In:
Testimonial advertising in the American marketplace : …
,
(pp. 123-149)
.
2009
Persistent link: https://www.econbiz.de/10003924694
Saved in:
9
"For us, by us" : hip-hop fashion, commodity blackness and the culture of emulation
Rizzo, Mary
- In:
Testimonial advertising in the American marketplace : …
,
(pp. 207-230)
.
2009
Persistent link: https://www.econbiz.de/10003924706
Saved in:
10
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
