//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The advertising budget's deter...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Werbungsbetrieb
582
Marktform Oligopol
473
Vereinigte Staaten
219
Theorie
72
Theory
70
Oligopol
68
Oligopoly
53
Wirtschaftskonzentration
42
Marktforschung
39
Werbungsmittel
38
Wettbewerbsbeschränkung
37
Deutschland
34
Wettbewerb
33
Spieltheorie
31
Advertising
30
Preisgestaltung
28
Werbungsausgaben
25
Großbritannien
20
Werbungsunternehmung
18
Absatzpolitik
17
Marktform Monopol
16
Markttheorie
16
Preis
16
Werbewirkung
16
Verbraucher
14
Wirtschaftstheorie Gleichgewicht
14
Produktgestaltung
13
Werbungsforschung
13
Werbungspolitik
12
Advertising effects
11
Competition
11
Game theory
10
Innovation
10
Internet marketing
10
Marketing
10
Online-Marketing
10
Preisbildung
10
USA
10
Werbeplanung
10
more ...
less ...
Type of publication
All
Book / Working Paper
75
Article
11
Type of publication (narrower categories)
All
Hochschulschrift
8
Arbeitspapier
2
Working Paper
2
Fallstudiensammlung
1
Konferenzschrift
1
Lehrbuch
1
Mikroform
1
more ...
less ...
Language
All
English
44
Undetermined
22
German
19
French
1
Author
All
Sandage, Charles Harold
3
Backman, Jules
2
Barban, Arnold M.
2
Dirksen, Charles J.
2
Frey, Albert Wesley
2
Fryburger, Vernon
2
Kroeger, Arthur
2
Thépot, Jacques
2
Aaker, David A.
1
Albion, Mark S.
1
Anderson, Robert L.
1
Arnold, Dieter
1
Barry, Thomas E.
1
Beike, Peter
1
Bhattacharyya, M. N.
1
Bohrer, Peter
1
Borden, Neil H.
1
Brandenburg, Achim
1
Broadbent, Simon
1
Brozen, Yale
1
Cable, John
1
Callahan, Francis Xavier
1
Cholewicki, Victor
1
Clarke, James Harris
1
Clement, Wendell Emile
1
Cohen, Dorothy
1
Colley, Russel H.
1
Collins, Richard A.
1
Comanor, William S.
1
Cowling, Keith
1
Crawford, John W.
1
Czap, Hans
1
Deal, Kenneth Raymond
1
Dommermuth, William P.
1
Dunn, S. Watson
1
Farris, Paul W.
1
Ferguson, James M.
1
Ferguson, James Milton
1
Frantz, Ulrich
1
Geneen, Harold S.
1
more ...
less ...
Institution
All
Committee on Advertising
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Graduate School Of Business Administration
1
Gruner + Jahr AG & Co, Marketing Service
1
Institute of Practitioners in Advertising <London>
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
University of California at Berkeley
1
more ...
less ...
Published in...
All
Abhandlungen zur Werbewissenschaft und Werbepraxis
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Prentice-Hall international series in management
2
Working paper / European Institute for Advanced Studies in Management
2
AAW-Schriftenreihe zur angewandten Wirtschaftswissenschaft / B
1
Absatzwirtschaft
1
Beiträge zur Mittelstandsforschung
1
Betriebswirtschaftliche Schriften : BWS
1
Business topics
1
Contributions to economic analysis
1
G+J Schriftenreihe
1
International business and management series
1
Journal of behavioral economics
1
Journal of political economy
1
Kohlhammer Edition Marketing
1
Neue betriebswirtschaftliche Forschung : Nbf
1
On the stability of contemporary economic systems : proceedings of the third Reisensburg Symposium
1
Philippine studies : historical & ethnographic viewpoints
1
Prentice-Hall behavioral sciences in business series
1
Publications in operations research
1
Schriftenreihe Unternehmungsführung im Gewerbe
1
Schriftenreihe Wirtschaftswissenschaftliche Forschung und Entwicklung
1
The American journal of economics and sociology
1
The Harbrace series in business and economics
1
The Key issues lecture series
1
The Wiley marketing series
1
The review of economics and statistics
1
Vertriebswirtschaftliche Abhandlungen des Instituts für Industrielle Verbrauchsforschung und Vertriebsmethoden an der Technischen Universität Berlin
1
Volkswirtschaftliche Schriften
1
Warwick economic research papers
1
Working Papers in Economics, University of Queensland, Department of Economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
86
Showing
1
-
10
of
86
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
On the stability of cournot oligopoly with advertising : the continuous case
Cholewicki, Victor
- In:
On the stability of contemporary economic systems : …
,
(pp. 157-163)
.
1979
Persistent link: https://www.econbiz.de/10002000682
Saved in:
2
Advertising and entry deterrence : an exploratory model
Schmalensee, Richard
- In:
Journal of political economy
91
(
1983
)
4
,
pp. 636-653
Persistent link: https://www.econbiz.de/10002784988
Saved in:
3
Risk and advertising in an oligopoly game
Weber, Pauline
- In:
Journal of behavioral economics
5
(
1976
)
1
,
pp. 137-159
Persistent link: https://www.econbiz.de/10002986043
Saved in:
4
Marketing and investment policies of duopolists in a growing industry
Thépot, Jacques
-
1981
Persistent link: https://www.econbiz.de/10002902235
Saved in:
5
Politiques commerciales des entreprises d'un duopole dans une économie en croissance
Thépot, Jacques
-
1980
Persistent link: https://www.econbiz.de/10002902335
Saved in:
6
The role of advertising in oligopoly theories : a theoretical analysis
Vessal, Ahmad
-
1978
Persistent link: https://www.econbiz.de/10002930902
Saved in:
7
Advertising, competition and market conduct in oligopoly over time : an econometric investigation in Western European countries
Lambin, Jean-Jacques
-
1976
Persistent link: https://www.econbiz.de/10000116895
Saved in:
8
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
9
Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon
(
contributor
)
-
1981
Persistent link: https://www.econbiz.de/10000051805
Saved in:
10
Werbung und Wettbewerb
Backman, Jules
-
1971
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000051854
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->