Altstiel, Tom; Grow, Jean; Augustine, Dan; Jenkins, … - 2023 - Sixth edition
"Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical … advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business …-to-business, in-house, and small agency advertising. In the new edition, the authors take a deeper dive into the exploration of …