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Werbung
Internet
21,819
Online-Marketing
13,142
Internet marketing
13,026
Marktforschung
12,308
Consumer behaviour
7,399
Konsumentenverhalten
7,210
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6,874
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6,866
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6,864
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6,002
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3,678
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3,611
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3,551
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3,098
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2,894
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2,888
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2,305
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2,294
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2,284
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2,278
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2,121
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2,072
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2,030
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2,005
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1,982
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1,979
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1,964
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1,871
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1,865
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1,852
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1,845
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1,415
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1,379
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1,171
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1,090
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1,083
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Jerath, Kinshuk
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10
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10
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10
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10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Dwivedi, Yogesh Kumar
8
Ghose, Anindya
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Rozendaal, Esther
8
Schaffner, Sandra
8
Voorveld, Hilde
8
Boerman, Sophie C.
7
Choi, Yung Kyun
7
Fogel, Joshua
7
Johnson, Garrett A.
7
Koschnick, Wolfgang J.
7
Arora, Taanika
6
Bellman, Steven
6
Calvano, Emilio
6
Chiou, Lesley
6
Cho, Chang-Hoan
6
D'Annunzio, Anna
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
6
Kumar, Subodha
6
Reijmersdal, Eva A. van
6
Russo, Antonio
6
Shin, Woochoel
6
Alleman, James H.
5
Athey, Susan
5
Balseiro, Santiago R.
5
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RWI - Leibniz-Institut für Wirtschaftsforschung
7
Springer Fachmedien Wiesbaden
7
American Marketing Association
4
Advertising Research Foundation
3
IGI Global
3
IP Deutschland GmbH <Köln>
2
Peter Lang GmbH
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
American Management Association
1
Association of National Advertisers
1
Axel Springer Verlag, Marketing Anzeigen
1
Axel-Springer-Verlag
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British Market Research Bureau, ltd
1
Bundesverband der Deutschen Industrie
1
C. E. S. P.
1
Committee on Advertising
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Deutsche Werbewissenschaftliche Gesellschaft
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Deutschen Komitee der AIESEC e. V.
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Edward Elgar Publishing
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Ekonomiska forskningsinstitutet <Stockholm>
1
European Advertising Academy
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European Marketing Academy
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Forschungsgruppe Konsum und Verhalten
1
Frankfurt School Verlag GmbH
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Graduate School Of Business Administration
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut für Marktorientierte Unternehmensführung <München>
1
Institut zur Förderung Öffentlicher Angelegenheiten
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
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International journal of advertising : the review of marketing communications
83
International journal of internet marketing and advertising : IJIMA
46
Journal of business research : JBR
43
Journal of marketing communications
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
33
Journal of advertising research
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing research : JMR
22
Journal of promotion management : JPM
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of retailing and consumer services
16
European journal of operational research : EJOR
14
Journal of current issues and research in advertising
12
Journal of marketing
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Marketing science
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of marketing research
10
SpringerLink / Bücher
10
CESifo working papers
9
European journal of marketing : EJM
9
Young consumers : insight and ideas for responsible marketers
9
Electronic commerce research
8
International journal of electronic commerce : IJEC
8
Journal of internet commerce
8
Journal of the Academy of Marketing Science
8
Marketing letters : a journal of research in marketing
8
NBER working paper series
8
Operations research
8
Technological forecasting & social change : an international journal
8
Cogent business & management
7
European Advertising Academy
7
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ECONIS (ZBW)
2,113
USB Cologne (EcoSocSci)
60
USB Cologne (business full texts)
4
EconStor
2
OLC EcoSci
1
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1
Relationship advertising : how advertising can enhance social bonds
Malefyt, Timothy de Waal
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2494-2502
Persistent link: https://www.econbiz.de/10011399533
Saved in:
2
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
3
Sources of published advertising research
Advertising Research Foundation
-
1960
Persistent link: https://www.econbiz.de/10002106017
Saved in:
4
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
5
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
6
Are there differing strategies for social media use by winery size in California?
Higgins, Lindsey M.
;
Wolf, Marianne McGarry
- In:
International journal of entrepreneurship and small business
32
(
2017
)
1/2
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011804273
Saved in:
7
Leveraging digital advertising platforms for consumer research
Braun, Michael
;
Langhe, Bart de
;
Puntoni, Stefano
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 119-128
Persistent link: https://www.econbiz.de/10014634437
Saved in:
8
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
9
Advertising Bans and the Substitutability of Online and Offline Advertising
Goldfarb, Avi
;
Tucker, Catherine E.
-
2014
We examine whether the growth of the
internet
has reduced the effectiveness of government regulation of advertising …
Persistent link: https://www.econbiz.de/10014195537
Saved in:
10
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
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