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All
Werbung
Consumer behaviour
83,571
Konsumentenverhalten
81,121
Vertrauen
17,126
Confidence
16,506
Theorie
11,009
Theory
10,805
Relationship marketing
10,003
Beziehungsmarketing
9,941
Brand management
7,732
Markenführung
7,691
Brand image
6,816
Markenimage
6,774
Customer satisfaction
6,138
Kundenzufriedenheit
5,934
Online-Handel
5,804
Online retailing
5,792
USA
5,328
Social Web
5,115
Social web
5,113
United States
5,057
Deutschland
4,938
Experiment
4,935
Service quality
4,869
Dienstleistungsqualität
4,759
Online-Marketing
4,656
Internet marketing
4,646
Germany
4,598
Brand
4,374
Markenartikel
4,365
Einzelhandel
4,203
Retail trade
4,167
Electronic Commerce
4,059
E-commerce
3,927
Werbewirkung
3,682
Advertising effects
3,643
Verbraucherverhalten
3,590
Emotion
3,438
Advertising
3,096
Privater Konsum
2,922
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Online availability
All
Undetermined
1,446
Free
564
Type of publication
All
Article
2,239
Book / Working Paper
745
Journal
14
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All
Article in journal
2,144
Aufsatz in Zeitschrift
2,144
Graue Literatur
132
Non-commercial literature
132
Working Paper
110
Arbeitspapier
105
Aufsatz im Buch
88
Book section
88
Hochschulschrift
62
Thesis
41
Collection of articles of several authors
40
Sammelwerk
40
Konferenzschrift
27
Aufsatzsammlung
24
Conference paper
15
Konferenzbeitrag
15
Conference proceedings
11
Bibliografie enthalten
10
Bibliography included
10
Lehrbuch
9
Textbook
8
Case study
6
Fallstudie
6
Market information
6
Marktinformation
6
Collection of articles written by one author
5
Sammlung
5
Guidebook
4
Ratgeber
4
Reprint
4
Bibliografie
3
Dissertation u.a. Prüfungsschriften
3
Festschrift
2
Glossar enthalten
2
Glossary included
2
Bibliographie
1
Doctoral Thesis
1
Fallstudiensammlung
1
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1
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1
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English
2,869
German
120
Undetermined
10
Russian
3
French
2
Arabic
1
Bulgarian
1
Norwegian
1
Portuguese
1
Swedish
1
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Author
All
Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
13
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Yoon, Hye Jin
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moser, H. R.
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
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Institution
All
National Bureau of Economic Research
9
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
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Published in...
All
International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
98
Journal of marketing communications
96
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
67
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
38
Journal of advertising : official publication of the American Academy of Advertising
37
Journal of retailing and consumer services
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Health marketing quarterly
25
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Marketing : ZFP ; journal of research and management
18
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
International journal of pharmaceutical and healthcare marketing : IJPHM
12
Journal of historical research in marketing
12
SpringerLink / Bücher
12
Journal of consumer marketing
11
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Source
All
ECONIS (ZBW)
2,955
USB Cologne (EcoSocSci)
37
EconStor
6
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1
An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
Saved in:
2
A longitudinal assessment of consumers' attitudes toward physicians' advertising
Moser, H. R.
- In:
Journal of hospital marketing & public relations
18
(
2007/08
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10003681193
Saved in:
3
An empirical analysis of the public's attitudes toward advertising veterinarian services : a comparative cross-sectional study
Moser, H. R.
;
Johns Jr., Horace E.
- In:
Services marketing quarterly
33
(
2012
)
4
,
pp. 363-380
Persistent link: https://www.econbiz.de/10009671249
Saved in:
4
Geomarketing : methods and strategies in spatial marketing
Cliquet, Gérard
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10013553175
Saved in:
5
Die Erosion des Vertrauens
Kaiser, Stefan
;
Peterka, Christopher
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
26
(
2008
)
1
,
pp. 8-17
Persistent link: https://www.econbiz.de/10003684029
Saved in:
6
On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.
;
Finkel, Eli J.
;
Allan, David
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 909-919
Persistent link: https://www.econbiz.de/10009501082
Saved in:
7
Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie
;
Palazzo, Maria
;
Mortimer, Kathleen
; …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 207-226)
.
2015
Persistent link: https://www.econbiz.de/10011396929
Saved in:
8
In ads we trust : religiousness as a predictor of advertising trustworthiness and avoidance
Ketelaar, Paul Edwin
;
Konig, Ruben Peter
;
Smit, Edith G.
; …
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
Saved in:
9
The significance of the past: the impact of brand heritage upon brand trust in the sporting goods industry
Projahn, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011309230
Saved in:
10
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
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