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Werbung
Consumer behaviour
83,644
Konsumentenverhalten
81,194
Theorie
9,901
Theory
9,736
Relationship marketing
9,292
Beziehungsmarketing
9,263
Brand management
7,659
Markenführung
7,619
Brand image
6,782
Markenimage
6,744
Online-Handel
6,313
Online retailing
6,297
Social Web
5,863
Social web
5,859
Customer satisfaction
5,852
Kundenzufriedenheit
5,696
Electronic Commerce
5,543
E-commerce
5,378
Online-Marketing
5,250
Internet marketing
5,228
USA
5,018
Digitale Plattform
4,843
Digital platform
4,836
United States
4,772
Service quality
4,594
Dienstleistungsqualität
4,550
Deutschland
4,475
Brand
4,367
Markenartikel
4,359
Einzelhandel
4,246
Retail trade
4,206
Germany
4,166
Werbewirkung
3,730
Advertising effects
3,687
Verbraucherverhalten
3,589
Experiment
3,495
Emotion
3,273
Advertising
3,141
Website
3,094
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All
Undetermined
1,464
Free
607
Type of publication
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Article
2,254
Book / Working Paper
794
Journal
14
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Article in journal
2,160
Aufsatz in Zeitschrift
2,160
Graue Literatur
160
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160
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129
Arbeitspapier
124
Aufsatz im Buch
87
Book section
87
Hochschulschrift
64
Thesis
43
Collection of articles of several authors
41
Sammelwerk
41
Konferenzschrift
27
Aufsatzsammlung
24
Conference paper
19
Konferenzbeitrag
19
Conference proceedings
11
Bibliografie enthalten
10
Bibliography included
10
Lehrbuch
9
Textbook
8
Case study
7
Fallstudie
7
Collection of articles written by one author
6
Market information
6
Marktinformation
6
Sammlung
6
Reprint
4
Bibliografie
3
Dissertation u.a. Prüfungsschriften
3
Guidebook
3
Ratgeber
3
Festschrift
2
Bibliographie
1
Doctoral Thesis
1
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1
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1
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1
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1
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English
2,935
German
118
Undetermined
10
Russian
3
French
2
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1
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1
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1
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1
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1
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Author
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Septianto, Felix
20
Eisend, Martin
15
Dahlén, Micael
14
Gierl, Heribert
14
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Sahni, Navdeep S.
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Schaffner, Sandra
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Nair, Harikesh
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
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National Bureau of Economic Research
9
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
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Published in...
All
International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
97
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
70
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
38
Psychology & marketing
38
Journal of advertising : official publication of the American Academy of Advertising
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of marketing research : JMR
18
Journal of marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
European journal of operational research : EJOR
12
Journal of historical research in marketing
12
Marketing science
12
SpringerLink / Bücher
12
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Source
All
ECONIS (ZBW)
3,018
USB Cologne (EcoSocSci)
38
EconStor
6
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1
Advertising versus brokerage model for online trading platforms
Chen, Jianqing
;
Fan, Ming
;
Li, Mingzhi
- In:
Management information systems : mis quarterly
40
(
2016
)
3
,
pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
Saved in:
2
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
3
The impact of targeting technologies and consumer multi homing on digital platform competition
Evensen, Charlotte Bjørnhaug
;
Haugen, Atle
-
2021
Persistent link: https://www.econbiz.de/10012627857
Saved in:
4
The impact of targeting technologies and consumer multi-homing on digital platform competition
Evensen, Charlotte Bjørnhaug
;
Haugen, Atle
-
2021
Persistent link: https://www.econbiz.de/10012643061
Saved in:
5
How should search ads platform balance ads quality and quantity : comparison between business search and community search ads
Li, Xiaoling
;
Yan, Hui
;
Li, Xinjian
- In:
International journal of services technology and management
22
(
2016
)
6
,
pp. 331-347
Persistent link: https://www.econbiz.de/10011665160
Saved in:
6
Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra
-
2019
Inhalt Konzeptionelle und theoretische Grundlagen Studie 1: Geplantes vs. tatsächliches
Konsumentenverhalten
auf YouTube …Konzeptionelle und theoretische Grundlagen -- Studie 1: Geplantes vs. tatsächliches
Konsumentenverhalten
auf YouTube …
Persistent link: https://www.econbiz.de/10012401777
Saved in:
7
Advertising or recommender systems? : a game-theoretic analysis of online retailer platforms' decision-making
Wang, Yan
;
Mei, Shue
;
Zhong, Weijun
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
6
,
pp. 2119-2132
Persistent link: https://www.econbiz.de/10013466596
Saved in:
8
Online platform quality, discount, and advertising : a theoretical analysis
Poddar, Sangita
;
Banerjee, Tanmoyee
;
Banerjee, Swapnendu
- In:
IIMB management review
34
(
2022
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10014266981
Saved in:
9
Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra
-
2019
Persistent link: https://www.econbiz.de/10011955417
Saved in:
10
The economics of portals
Barros, Pedro
(
contributor
);
Kind, Hans Jarle
(
contributor
); …
- In:
5th Workshop on the Economics of Information and …
.
2002
Persistent link: https://www.econbiz.de/10001689556
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