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Werbung
Unternehmen
35,348
Internet
19,762
Soziales Netzwerk
16,344
Social network
15,394
Online-Marketing
12,888
Internet marketing
12,553
Enterprise
9,162
Social Web
9,038
Social web
9,027
Deutschland
8,676
Theorie
7,658
Theory
7,482
Electronic Commerce
6,984
Germany
6,529
E-commerce
6,226
Konsumentenverhalten
6,183
Consumer behaviour
6,177
Unternehmensnetzwerk
4,881
Business network
4,871
USA
3,950
United States
3,419
Welt
3,081
World
3,024
Online-Handel
2,905
Online retailing
2,899
Innovation
2,617
Management
2,565
Beziehungsmarketing
2,496
Relationship marketing
2,486
China
2,393
Netzwerk
2,250
Werbewirkung
2,215
Informationstechnik
2,203
Advertising effects
2,197
Strategisches Management
2,019
Viral marketing
2,006
Virales Marketing
2,000
Network
1,971
Advertising
1,954
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896
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472
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1,315
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725
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8
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94
Arbeitspapier
93
Hochschulschrift
42
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38
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38
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31
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21
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18
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14
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14
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10
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8
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7
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6
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6
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5
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5
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4
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4
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4
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4
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3
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3
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3
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2
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1
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1
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1
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1
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1,891
German
142
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French
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Russian
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Jerath, Kinshuk
12
Wilbur, Kenneth C.
12
Schaffner, Sandra
11
Bonatti, Alessandro
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Bruhn, Manfred
9
Pelsmacker, Patrick de
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Dwivedi, Yogesh Kumar
8
Ghose, Anindya
8
Hudders, Liselot
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Choi, Yung Kyun
7
Fogel, Joshua
7
Johnson, Garrett A.
7
Rozendaal, Esther
7
Voorveld, Hilde
7
Bellman, Steven
6
Calvano, Emilio
6
Chiou, Lesley
6
Cho, Chang-Hoan
6
D'Annunzio, Anna
6
Eisend, Martin
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
6
Kumar, Subodha
6
Okazaki, Shintaro
6
Pepels, Werner
6
Russo, Antonio
6
Shin, Woochoel
6
Thiel, Patrick
6
Alleman, James H.
5
Arora, Taanika
5
Athey, Susan
5
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RWI - Leibniz-Institut für Wirtschaftsforschung
10
Springer Fachmedien Wiesbaden
10
National Bureau of Economic Research
8
American Marketing Association
3
IGI Global
3
Advertising Research Foundation
2
European Advertising Academy
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Axel-Springer-Verlag
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Duncker & Humblot
1
Edward Elgar Publishing
1
Ekonomiska forskningsinstitutet <Stockholm>
1
European Marketing Academy
1
Frankfurt School Verlag GmbH
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesamtverband Werbeagenturen
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
Graduate School Of Business Administration
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
IP Deutschland GmbH <Köln>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut für Betriebswirtschaftslehre <Augsburg> / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Wirtschaftsinformatik <2>
1
Institut für Marktorientierte Unternehmensführung <München>
1
Interdisziplinäres Symposium Europäische Kulturen in der Wirtschaftskommunikation <2, 2002, Århus>
1
International Electronic Publishing Research Centre
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Julius-Maximilians-Universität Würzburg
1
NWB Verlag
1
Nordic Council of Ministers
1
OECD
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
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Published in...
All
International journal of advertising : the review of marketing communications
79
International journal of internet marketing and advertising : IJIMA
47
Journal of business research : JBR
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of marketing communications
40
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of promotion management : JPM
18
Journal of retailing and consumer services
17
Journal of marketing research : JMR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Journal of marketing
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of marketing research
10
Operations research
10
RWI Datenbeschreibung
10
SpringerLink / Bücher
10
[RWI Projektberichte]
10
CESifo working papers
9
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Marketing science
9
Technological forecasting & social change : an international journal
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
NBER working paper series
8
Young consumers : insight and ideas for responsible marketers
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Journal of advertising
7
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Source
All
ECONIS (ZBW)
1,949
USB Cologne (EcoSocSci)
89
USB Cologne (business full texts)
5
EconStor
3
OLC EcoSci
1
RePEc
1
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1
Das
Internet
als Wirtschaftsfaktor in Deutschland
Hertling, Susanne
-
1999
Persistent link: https://www.econbiz.de/10013433926
Saved in:
2
Advertising in social media : a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
Saved in:
3
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
4
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
5
Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena
;
Pérez-Escoda, Ana
;
Ruiz-Poveda …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
Saved in:
6
Möglichkeiten und Grenzen der Werbeeffizienzkontrolle im
Internet
Marx, Ulfert
-
1998
Persistent link: https://www.econbiz.de/10013428763
Saved in:
7
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
8
Active mediation of television,
internet
and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
9
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
10
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
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