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Werbung
Marketing
29,164
Marketingmanagement
3,720
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3,471
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3,460
Selling
3,041
Theorie
2,728
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Pepels, Werner
11
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9
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9
Wheeler, Alina
8
Baack, Donald
7
Clow, Kenneth E.
7
Collins, Thomas L.
7
Rapp, Stan
7
Boenigk, Michael
5
Kitchen, Philip J.
5
Soloveichik, Rachel
5
Stumpf, Marcus
5
Baker, Michael John
4
Bünte, Claudia
4
Hackley, Christopher E.
4
Wang, Jing
4
Belch, George E.
3
Belz, Frank
3
Berger, Arthur Asa
3
Blakeman, Robyn
3
Botzenhardt, Florian
3
Breyer-Mayländer, Thomas
3
Cong, Lin William
3
Ferdinand, Hans-Michael
3
Fitzgerald, Doireann
3
Gillis, Tamara L.
3
Haller, Stefanie
3
Hofe, Klaus G.
3
Kath, Joachim
3
Kliebisch, Christoph
3
Kreicbergs, Toms
3
Kreutzer, Ralf T.
3
Leeflang, Peter
3
Li, Siguang
3
Nakamura, Leonard Isamu
3
O'Hagan, Lauren Alex
3
Rennhak, Carsten
3
Runge, Henrike
3
Samuels, Jon D.
3
Singh, Sanjeet
3
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American Marketing Association
7
Springer Fachmedien Wiesbaden
5
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Agfa-Aktiengesellschaft
1
Akademie für Naturschutz und Landschaftspflege
1
Axel Springer Verlag, Marketing Anzeigen
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
Centro de Estudios Financieros <Madrid u.a.>
1
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1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Dialog Marketing Competence Center <Kassel>
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
Institut für Volkswirtschaftslehre <Ilmenau>
1
Institute of Practitioners in Advertising <London>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <22., 2022, Hamburg>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
J. L. Kellogg Graduate School of Management
1
Kongress der Deutschen Marktforschung <25, 1990, Bonn>
1
Kyi͏̈vs'kyj nacional'nyj torhovel'no-ekonomičnyj universytet
1
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Journal of historical research in marketing
14
SpringerLink / Bücher
12
International journal of internet marketing and advertising : IJIMA
9
European journal of marketing : EJM
6
Journal of business research : JBR
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of Islamic marketing : JIMA
5
Journal of advertising research
5
Springer eBook Collection
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of islamic marketing and branding
4
BAW-Texte / Reihe Public Relations
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Journal of customer behaviour
3
Journal of marketing
3
Know-how to use
3
Lehrbuch
3
Markenbrand
3
Marketing theory
3
Research
3
A Ronald Press Publication
2
BEA working papers
2
Die Bank
2
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
2
European journal of operational research : EJOR
2
Europäische Hochschulschriften / 5
2
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
2
International journal of Islamic marketing and branding
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
International's series in marketing
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business case studies
2
Journal of business ethics : JOBE
2
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ECONIS (ZBW)
655
USB Cologne (EcoSocSci)
212
USB Cologne (business full texts)
8
EconStor
7
BASE
3
RePEc
3
OLC EcoSci
2
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1
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
2
Indian journal of
marketing
: IJM ; journal of
marketing
, advertising and sales management
New Delhi
-
1.1970/71 - 2.1971/72; 3/4.1972/74; 5.1974/75 -
Persistent link: https://www.econbiz.de/10000464237
Saved in:
3
MaxiMarketing : [die Herausforderung auf dem Weg in ein neues
Marketing
-Zeitalter ; für Verkaufsförderung, Werbung und
Marketing
]
Rapp, Stan
;
Collins, Thomas L.
-
1988
Persistent link: https://www.econbiz.de/10000083346
Saved in:
4
Marketing
in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
5
Total quality
marketing
: what has to come next in sales,
marketing
and advertising
Fraser-Robinson, John
-
1991
Persistent link: https://www.econbiz.de/10004107714
Saved in:
6
Marketing
on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
7
Advertising and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 104-116
Persistent link: https://www.econbiz.de/10012293500
Saved in:
8
Amazon top seller secrets : inside tips from Amazon's most successful sellers
Schepp, Brad
;
Schepp, Debra
-
2009
Persistent link: https://www.econbiz.de/10004931464
Saved in:
9
Die große
Marketing
-Wende
Rapp, Stan
-
1991
Persistent link: https://www.econbiz.de/10014002056
Saved in:
10
MaxiMarketing : the new direction in advertising, promotion, and
marketing
strategy
Rapp, Stan
-
1987
Persistent link: https://www.econbiz.de/10013469198
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