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Werbung
Consumer behaviour
26
Konsumentenverhalten
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USA
20
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19
Advertising
17
Advertising effects
10
Werbewirkung
10
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8
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5
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4
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Hedonic price index
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LaTour, Michael S.
6
LaTour, Kathryn A.
4
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4
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2
Reichert, Tom
2
Adkins, Mark
1
Alishah, Elnaz Jalilipour
1
Bui, M̃y
1
Caruana, Albert
1
Choi, Hojoon
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Fukawa, Nobuyuki
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Kachen, Axenya
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Kemp, Elyria
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Journal of business research : JBR
2
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1
Gender, culture, and consumer behavior
1
Handbook of hospitality marketing management
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing ; Vol. V
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Marketing and humanity : discourses in the real world
1
Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
13
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1
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
2
Mood, informantion congruency, and overload
LaTour, Kathryn A.
;
Puccinelli, Nancy M.
;
Mast, Fred W.
- In:
Journal of business research : JBR
60
(
2007
)
11
,
pp. 1109-1116
Persistent link: https://www.econbiz.de/10003560598
Saved in:
3
Advertising, public relations and crisis management
LaTour, Kathryn A.
- In:
Handbook of hospitality marketing management
,
(pp. 153-185)
.
2008
Persistent link: https://www.econbiz.de/10003804203
Saved in:
4
Sex, gender, and advertising
Kachen, Axenya
;
LaTour, Kathryn A.
- In:
Marketing and humanity : discourses in the real world
,
(pp. 70-97)
.
2019
Persistent link: https://www.econbiz.de/10012001364
Saved in:
5
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
6
The concept of "imaginative intensity" in advertising
Erevelles, Sunil
;
Roundtree, Robert
;
Zinkhan, George M.
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 144-149
Persistent link: https://www.econbiz.de/10003808451
Saved in:
7
Asian females in an advertising context : exploring skin tone tension
Krishen, Anjala S.
;
LaTour, Michael S.
;
Alishah, Elnaz …
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10010383158
Saved in:
8
Gender and media literacy : women and men try on responses to objectification in fashion advertising
Lambiase, Jacqueline
;
Reichert, Tom
;
Adkins, Mark
; …
- In:
Gender, culture, and consumer behavior
,
(pp. 139-159)
.
2012
Persistent link: https://www.econbiz.de/10009544242
Saved in:
9
Understanding the power of hope and empathy in healthcare marketing
Kemp, Elyria
;
Bui, M̃y
;
Krishen, Anjala
;
Homer, Pamela …
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 85-95
Persistent link: https://www.econbiz.de/10011635238
Saved in:
10
Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
LaTour, Michael S.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
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