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Werbung
Marketingmanagement
17,142
Marketing management
16,551
Investitionsentscheidung
9,113
Investment decision
8,428
Theorie
4,975
Theory
4,935
Marketing
3,586
Deutschland
2,714
Consumer behaviour
2,615
Konsumentenverhalten
2,607
Investition
2,429
Germany
2,399
Investment
2,272
USA
2,233
United States
2,138
Relationship marketing
1,937
Beziehungsmarketing
1,929
Brand management
1,411
Markenführung
1,403
Strategisches Management
1,396
Unternehmenserfolg
1,332
Firm performance
1,323
Online-Marketing
1,216
Internet marketing
1,176
Innovation
1,171
Strategic management
1,111
Presseverlag
1,067
Press publisher
1,053
KMU
934
SME
928
Internationales Marketing
766
International marketing
754
Social Web
744
Social web
744
Marktforschung
706
Innovationsmanagement
691
Realoptionsansatz
676
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673
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666
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58
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50
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38
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38
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34
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30
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28
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23
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20
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17
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16
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16
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12
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10
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9
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7
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7
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4
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4
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4
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3
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3
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3
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3
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558
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139
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Bruhn, Manfred
19
Kaiser, Harry M.
16
Pepels, Werner
10
Esch, Franz-Rudolf
9
Percy, Larry
7
Hackley, Christopher E.
6
Pelsmacker, Patrick de
6
Jain, Amit
5
Malik, Garima
5
Yan, Ruiliang
5
Adeola, Ogechi
4
Czarnecka, Barbara
4
Dahl, Stephan
4
Eisend, Martin
4
Gijsenberg, Maarten J.
4
Kinnucan, Henry W.
4
Kitchen, Philip J.
4
Laurie, Sally
4
Lloyd, Jenny
4
Mortimer, Kathleen
4
Taylor, Charles Raymond
4
Blum, Eleanor
3
Boenigk, Michael
3
Dekimpe, M. G.
3
Eagle, Lynne C.
3
Elliott, Richard
3
Forker, Olan D.
3
Fuchs, Wolfgang
3
Jacobi, Erik S.
3
Kerbache, Laoucine
3
Kerr, Gayle
3
Laussel, Didier
3
Lee, Janghyuk
3
Lenz, John E.
3
Pei, Zhi
3
Pierce, Joshua R.
3
Pilarczyk, Bogna
3
Rosengren, Sara
3
Shimp, Terence A.
3
Sonnac, Nathalie
3
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American Marketing Association
4
Springer Fachmedien Wiesbaden
4
Cornell University / Department of Agricultural Economics
3
European Advertising Academy
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Duncker & Humblot
1
European Society for Opinion and Marketing Research
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
Graduate School Of Business Administration
1
ICC Deutschland Internationale Handelskammer
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
IGI Global
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
NWB Verlag
1
NetLibrary, Inc
1
Oblast Orel
1
Salem Press
1
Special Libraries Association
1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Uni-Taschenbücher GmbH
1
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Journal of marketing communications
13
Journal of advertising research
11
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
Journal of marketing
5
SpringerLink / Bücher
5
European journal of operational research : EJOR
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
The marketing review
4
Advances in advertising research
3
Economics and business review
3
European Advertising Academy
3
European research studies
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of historical research in marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
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ECONIS (ZBW)
687
USB Cologne (EcoSocSci)
16
EconStor
3
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Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
Saved in:
2
INFA press and advertisers yearbook
Delhi : INFA Publ.
-
Nachgewiesen Ed. 4.1965 - 16.1978; 30.1995 -
Persistent link: https://www.econbiz.de/10000470303
Saved in:
3
Hamburg full service : Platz der Profis ; der Wegweiser durch Werbung, Medien und grafisches Gewerbe
Hamburg : Märkte & Medien
-
1990; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000498530
Saved in:
4
Der Leitfaden für Presse und Werbung
Essen-Stadtwald : Stamm
;
anfangs: Essen : Verl. Kontor
-
Ausg. [1.]1947 - [6.]1953; 7.1954 - 24.1971
Persistent link: https://www.econbiz.de/10000350124
Saved in:
5
Newspaper advertising and promotion
McClure, Leslie Willard
-
1950
Persistent link: https://www.econbiz.de/10000674735
Saved in:
6
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, editorial journalism, film magazines, and advertisin...
Blum, Eleanor
-
1980
-
2. ed.
Persistent link: https://www.econbiz.de/10000020951
Saved in:
7
Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films, newspapers, magazines, and advertising
Blum, Eleanor
-
1962
Persistent link: https://www.econbiz.de/10000021360
Saved in:
8
An internal control evaluation tool for advertising revenue in the newspaper and magazine publishing industry
Orchard, Lou X.
- In:
Journal of business & economics research
8
(
2010
)
9
,
pp. 93-97
Persistent link: https://www.econbiz.de/10008806742
Saved in:
9
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
10
La mutation de la presse écrite à l'ère numérique : les conséquences de la crise de la demande publicitaire de 2008-2009 sur l'offre de contenus d'information en Suisse et dans que...
Amez-Droz, Philippe
-
2015
Persistent link: https://www.econbiz.de/10011289407
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