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Werbung
Advertising
89
Consumer behaviour
52
Konsumentenverhalten
50
Advertising effects
49
Werbewirkung
49
USA
46
United States
43
Internationales Marketing
30
International marketing
29
Internet marketing
25
Online-Marketing
25
Japan
20
Corporate Social Responsibility
16
Schätzung
16
Corporate social responsibility
15
Brand management
14
Estimation
14
Markenführung
14
Schweiz
14
Germany
13
Marketing management
13
Marketingmanagement
13
Mobile communications
13
Mobilkommunikation
13
Deutschland
11
Mobile Marketing
11
Mobile marketing
11
Beziehungsmarketing
10
Brand image
10
Comparison
10
Markenimage
10
Relationship marketing
10
Social Web
10
Social web
10
Vergleich
10
Welt
10
World
10
Cultural identity
9
Kulturelle Identität
9
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Undetermined
41
Free
1
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Article
59
Book / Working Paper
21
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Article in journal
48
Aufsatz in Zeitschrift
48
Aufsatz im Buch
12
Book section
12
Collection of articles of several authors
7
Sammelwerk
7
Konferenzschrift
5
Aufsatzsammlung
3
Conference proceedings
1
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1
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Language
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English
78
German
1
Undetermined
1
Author
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Taylor, Charles Raymond
37
Okazaki, Shintaro
25
Mueller, Barbara
20
Diehl, Sandra
11
Taylor, Charles Robert
7
Terlutter, Ralf
6
Taylor, Charles R.
4
Koinig, Isabell
3
Frith, Katherine Toland
2
Lee, Doo-Hee
2
Mueller, Sophia
2
Raithel, Sascha
2
Schwaiger, Manfred
2
West, Douglas C.
2
Baek, Tae Hyun
1
Bergkvist, Lars
1
Bergvist, Lars
1
Bernritter, Stefan F.
1
Bonner, P. Greg
1
Borenstein, Benjamin E.
1
Boyle, Brett
1
Bušljeta Banks, Ivana
1
Capella, Michael L.
1
Carlson, Les
1
Chan, Kara
1
Cho, Yoon-Na
1
Choi, Yung Kyun
1
Chu, Shu-Chuan
1
Costello, John P.
1
Dahlén, Micael
1
Dolezal, Michael
1
Eisend, Martin
1
Feng, Yang
1
Ford, John B.
1
Franke, George R.
1
Ghanem, Salma
1
Grau, Stacy Landreth
1
Hirose, Morikazu
1
Kalliny, Morris
1
Kim, Jungkeun
1
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Institution
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ICORIA <9, 2010, Madrid>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
15
International journal of advertising : the review of marketing communications
11
SpringerLink / Bücher
5
Advances in international marketing
4
Journal of advertising
3
Journal of advertising : official publication of the American Academy of Advertising
3
Advertising theory
2
Cross-cultural buyer behavior
2
Cutting edge international research
2
Digital formations
2
European Advertising Academy
2
Journal of current issues and research in advertising
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in advertising research
1
Advances in international marketing 1474-7979 v. 18
1
Advances in international marketing : a research annual
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
EAA Series
1
Edward Elgar E-Book Archive
1
Electronic markets : the international journal on networked business
1
Elgar original reference
1
Gabler Research
1
Handbook of research on international advertising
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Measurement and research methods in international marketing
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
New directions in international advertising research
1
Trust and new technologies : marketing and management on the Internet and mobile media
1
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ECONIS (ZBW)
75
USB Cologne (EcoSocSci)
5
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1
Theory advancement in international advertising : drawing on theories from strategic management and international business
Taylor, Charles Raymond
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Advertising theory
,
(pp. 149-161)
.
2012
Persistent link: https://www.econbiz.de/10009524183
Saved in:
2
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
3
Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond
;
Okazaki, Shintaro
-
2008
Persistent link: https://www.econbiz.de/10003656203
Saved in:
4
Cross-cultural buyer behavior
Taylor, Charles Raymond
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003444215
Saved in:
5
New directions in international advertising research
Taylor, Charles Raymond
(
contributor
); …
-
2002
-
1. ed
Persistent link: https://www.econbiz.de/10001687364
Saved in:
6
Editorial: Should tax deductibility for advertising be eliminated? : the research evidence says no
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 197-202
Persistent link: https://www.econbiz.de/10010362930
Saved in:
7
Editorial: On the economic effects of advertising : evidence that advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 339-342
Persistent link: https://www.econbiz.de/10009789462
Saved in:
8
Editorial : the London Olympics 2012 : what advertisers should watch
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009581826
Saved in:
9
Generational research and advertising to various age cohorts : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 683-685
Persistent link: https://www.econbiz.de/10012623875
Saved in:
10
Editorial : advertising and small businesses : the need for more research
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 589-590
Persistent link: https://www.econbiz.de/10013209375
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