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Advertising management : text & cases
Mathur, U. C. - 2006 - Rev. 2. ed., Repr.
Persistent link: https://www.econbiz.de/10004884346
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Entwicklung einer Werbekonzeption bei Einführung eines neuen Produktes : eine empirische Studie am Beispiel der Dr.-Oetker-Brotmischung
Frantz, Ulrich; Richter, Hans-Joachim - 1982
Persistent link: https://www.econbiz.de/10004008362
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Advertising and promotion for retailing : text and cases
JACOBS, LAURENCE W. - 1972
Persistent link: https://www.econbiz.de/10004553277
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Marketing for Germany : 112 original concepts from 43 countries
Dill, Alexander (contributor) - 1996
Persistent link: https://www.econbiz.de/10004346528
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Twenty advertising case histories : [1]
1984
Persistent link: https://www.econbiz.de/10004446645
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Send 'em one white sock : and 66 other outrageously simple (yet proven) ideas for building your business or brand
Rapp, Stan; Collins, Thomas L. - 1998
Persistent link: https://www.econbiz.de/10004373099
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Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael - 2000
Persistent link: https://www.econbiz.de/10004766070
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Understains : the sense and seduction of advertising
Myers, Kathy - 1986 - 1. publ.
Persistent link: https://www.econbiz.de/10004731272
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Die besten Werbekampagnen : [1]
1987
Persistent link: https://www.econbiz.de/10004733956
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Twenty ads that shook the world : the century's most groundbreaking advertising and how it changed us all
Twitchell, James B. - 2000
Persistent link: https://www.econbiz.de/10004743783