Advertising management : text & cases
U. C. Mathur
| Year of publication: |
2006 ; Rev. 2. ed., Repr.
|
|---|---|
| Authors: | Mathur, U. C. |
| Publisher: |
New Delhi [u.a.] : New age international Publ. |
| Subject: | Unternehmen | Marketingmanagement | Werbung | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 334 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 81-224-1594-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004884346