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Werbung
Konsumentenverhalten
80,404
Consumer behaviour
80,387
Aufsatzsammlung
44,167
Theorie
16,516
Theory
16,166
Deutschland
15,864
Germany
10,761
Beziehungsmarketing
10,283
Relationship marketing
10,264
USA
9,663
Markenführung
8,456
Brand management
8,450
Marketing
7,898
Markenimage
7,035
Brand image
6,887
United States
6,509
Online retailing
5,834
Online-Handel
5,834
Euro
5,830
Kundenzufriedenheit
5,709
Customer satisfaction
5,704
Electronic Commerce
5,425
EU countries
5,334
EU-Staaten
5,334
Online-Marketing
5,264
Social Web
5,189
Social web
5,189
Internet marketing
5,151
Markenartikel
4,806
Brand
4,627
Marketingmanagement
4,599
Einzelhandel
4,516
Dienstleistungsqualität
4,487
Service quality
4,487
Retail trade
4,269
Marketing management
4,125
E-commerce
4,123
Welt
4,070
World
4,054
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All
Undetermined
1,497
Free
555
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Article
2,209
Book / Working Paper
1,759
Journal
32
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Article in journal
2,118
Aufsatz in Zeitschrift
2,118
Graue Literatur
152
Non-commercial literature
152
Hochschulschrift
151
Arbeitspapier
103
Working Paper
103
Thesis
96
Aufsatz im Buch
83
Book section
83
Collection of articles of several authors
80
Sammelwerk
80
Lehrbuch
63
Aufsatzsammlung
60
Konferenzschrift
55
Textbook
50
Dissertation u.a. Prüfungsschriften
43
Bibliografie enthalten
40
Bibliography included
40
Bibliographie
22
Wörterbuch
20
Conference proceedings
17
Case study
15
Conference paper
15
Fallstudie
15
Konferenzbeitrag
15
Handbook
13
Handbuch
13
Ratgeber
11
Guidebook
10
Nachschlagewerk
8
Reference book
8
Collection of articles written by one author
7
Einführung
7
Market information
7
Marktinformation
7
Sammlung
7
Beispielsammlung
6
Enzyklopädie
6
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4
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English
3,276
German
650
Undetermined
72
French
10
Russian
3
Swedish
2
Arabic
1
Bulgarian
1
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1
Norwegian
1
Polish
1
Portuguese
1
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Author
All
Septianto, Felix
20
Eisend, Martin
17
Bruhn, Manfred
15
Diehl, Sandra
15
Esch, Franz-Rudolf
14
Gierl, Heribert
14
Schweiger, Günter
14
Dahlén, Micael
13
Pepels, Werner
13
Pelsmacker, Patrick de
12
Kloss, Ingomar
11
Schrattenecker, Gertraud
11
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Mooij, Marieke K. de
10
Nickel, Volker
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Pflaum, Dieter
9
Sahni, Navdeep S.
9
Terlutter, Ralf
9
Torres, Ivonne M.
9
Bellman, Steven
8
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Kroeber-Riel, Werner
8
Mueller, Barbara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Choi, Yung Kyun
7
King, Karen Whitehill
7
Moshary, Sarah
7
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Institution
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Springer Fachmedien Wiesbaden
21
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
American Marketing Association
5
IP Deutschland GmbH <Köln>
5
Zentralausschuss der Werbewirtschaft
4
Zentralverband der Deutschen Werbewirtschaft
4
Uni-Taschenbücher GmbH
3
Österreichische Werbewissenschaftliche Gesellschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Duncker & Humblot
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
Agfa-Aktiengesellschaft
1
American Academy of Advertising
1
American association of Advertising Agencies
1
Arbeitskreis für Internationale Wissenschaftskommunikation
1
Art Directors Club <New York, N.Y.>
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Bayerische Akademie für Werbung und Marketing
1
Berliner Kommunikations-Forum
1
Boston College / Department of Economics
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Campus Verlag
1
Consumer Research Institute, inc.
1
DWK <2, 2003, München>
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Ernährung / Sektion Baden-Württemberg
1
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Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
97
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
69
Journal of promotion management : innovations in planning and applied research
48
International journal of internet marketing and advertising : IJIMA
44
Journal of advertising
41
Journal of promotion management : JPM
41
SpringerLink / Bücher
40
Psychology & marketing
38
Journal of retailing and consumer services
37
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of marketing
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Research
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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Source
All
ECONIS (ZBW)
3,378
USB Cologne (EcoSocSci)
621
USB Cologne (business full texts)
1
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Buy this book : studies in advertising and consumption
Nava, Mica
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10004306645
Saved in:
2
Konsumglück : die Ware Erlösung
Grasskamp, Walter
-
Orig.-Ausg.
Persistent link: https://www.econbiz.de/10004740599
Saved in:
3
Online consumer psychology : understanding and influencing consumer behavior in the virtual world
Haugtvedt, Curtis P.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004802795
Saved in:
4
Werbung für Finanzdienstleistungen im Internet : eine Studie zur Wirkung der Bannerwerbung. Mit einem Geleitw. von Günter Silberer
Henn, Burkhard
-
1999
Persistent link: https://www.econbiz.de/10001374416
Saved in:
5
Wirtschaftswerbung als Finanzierungsinstrument des privaten Rundfunks
Dengler, Klaus-Michael
-
1993
Persistent link: https://www.econbiz.de/10011519706
Saved in:
6
Werbung : Strategien und Konzepte für die Zukunft
Mattenklott, Axel
(
ed.
);
Schimansky, Alexander
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001639651
Saved in:
7
The advertising business : operations, creativity, media planning, integrated communications
Jones, John Philip
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10004041749
Saved in:
8
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
Silberer, Günter
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10004309428
Saved in:
9
Ze świata reklamy
Barczak, Andrzej
(
contributor
)
-
1999
-
Wyd. 1
Persistent link: https://www.econbiz.de/10004563732
Saved in:
10
Excellence in advertising : the IPA guide to best practice
Butterfield, Leslie
(
contributor
)
-
1997
-
Reprint.
Persistent link: https://www.econbiz.de/10004337648
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