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Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan
Prieler, Michael - 2016
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and...
Persistent link: https://www.econbiz.de/10012396674
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Beeinflussungstechniken in Werbung und Verkauf : zur Psychologie persuasiver Kommunikation
Becker, Walter - 1999
Persistent link: https://www.econbiz.de/10004557927
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Ze świata reklamy
Barczak, Andrzej (contributor) - 1999 - Wyd. 1
Persistent link: https://www.econbiz.de/10004563732
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Values, lifestyles, and psychographics
Kahle, Lynn R. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004347392
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Diversity in advertising : broadening the scope of reserch directions
Williams, Jerome D. (contributor) - 2004
Persistent link: https://www.econbiz.de/10004500737
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Deadly persuasion : why women and girls must fight the addictive power of advertising
Kilbourne, Jean - 1999
Persistent link: https://www.econbiz.de/10004586512
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The economy of icons : how business manufactures meaning
Sternberg, Ernest - 1999
Persistent link: https://www.econbiz.de/10004586567
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The real thing : performance, hysteria, & advertising
Schutzman, Mady - 1999
Persistent link: https://www.econbiz.de/10004057347
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The psychology of entertainment media : blurring the lines between entertainment and persuasion
Shrum, L. J. (contributor) - 2004
Persistent link: https://www.econbiz.de/10004735215