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Horizont : eine Marke der dfv-Mediengruppe ; Zeitung für Marketing, Werbung und Medien
Frankfurt, M. : Deutscher Fachverlag; -1986: Berlin : … - 1983,36 -
Persistent link: https://www.econbiz.de/10000428874
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003676945
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The Routledge companion to advertising and promotional culture
McAllister, Matthew P. (ed.) - 2013 - 1. publ.
Persistent link: https://www.econbiz.de/10010194590
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Advertising : a very short introduction
Fletcher, Winston - 2010 - 1. publ.
Persistent link: https://www.econbiz.de/10009259621
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004399191
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Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004724414
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How to market, advertise, and promote your business or service in your own backyard
Egelhoff, Tom - 2008
Persistent link: https://www.econbiz.de/10004908820
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Gimme! : the human nature of successful marketing
Hallward, John - 2007
Persistent link: https://www.econbiz.de/10004879545
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Selling to India's consumer market
Bullis, Douglas - 1997
Persistent link: https://www.econbiz.de/10004879763