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Management der Business-to-Business-Kommunikation : Instrumente - Maßnahmen - Fallbeispiele
Fuchs, Wolfgang - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001768646
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Business-to-business-Kommunikation : Bedingungen und Wirkungen
Merbold, Claus - 1994
Persistent link: https://www.econbiz.de/10013374553
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Wirtschaftswerbung und Meinungsfreiheit
Hatje, Armin - 1993 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000863839
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Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow (ed.) - 1988
Persistent link: https://www.econbiz.de/10000735521
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The commercialization of American culture : new advertising, control, and democracy
McAllister, Matthew P. - 1996
Persistent link: https://www.econbiz.de/10000547314
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Werbung
Rogge, Hans-Jürgen - 1996 - 4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000553324
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Advertising planning : mathematical models in advertising media planning
Gensch, Dennis H. - 1973
Persistent link: https://www.econbiz.de/10000556405
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Advertising, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A. - 1997 - 4. ed.
Persistent link: https://www.econbiz.de/10000617439
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Werbung. Und Moral
Nickel, Volker - 1997
Persistent link: https://www.econbiz.de/10000626646